Haier Home Expo "butterfly change" into a traditional enterprise transformation benchmark

Before this year, if Haier was an internet company, many people would be skeptical. But during the March Shanghai Home Expo, Haier issued a succession of U+app user portal, seven nets and Industry 4.0 strategic practice, a series of measures to release a signal: Haier is shedding heavy manufacturing enterprises shell, gorgeous become a "light operation" of the Internet enterprises. This means that Haier's network strategy has taken a solid step forward.

In recent years, the Internet to the speed of lightning swept all walks of life, home appliances, automobiles, education and other traditional industries without exception will "net" as the current and future strategic development plays. Embracing the Internet is not an option, but an inevitable subject. But when the internet is pouring in, the first thing to be clear is that the Internet is essentially a tool, not an end, not a result. The key to the Internet transformation is how to use the Internet to realize the most efficient allocation of resources to better serve the users.

In the transition to the Internet, many enterprises over-pursuit of the surface of the Internet, instead of the main users of the Internet to ignore. In essence, the biggest impact of internet on traditional enterprises should be the subversion of thinking and mode, that is, from the "self-centered" closed thinking to "user-centric" open thinking, and thus promote the subversion of two relations: first, the enterprise and the user from the relationship between the subject and object into a cooperative dialogue of the whole relationship, The second is the relationship between the enterprise and the sub-supplier from the game relationship to the co-creation. This is the traditional enterprise to the Internet transformation of the fundamental logic.

In fact, as early as 9 years ago, China's home appliance leader Haier has begun to face the Internet era of strategic exploration and practice. At present, it has used the internet to reshape the enterprise's development logic, through the establishment of an open platform to achieve enterprise, user, sub-supplier and other roles of 0 distance dialogue, the user from the spectator to the main position, the whole process of participation in the product development process, enterprises, partners, etc. around user needs and users to quickly create the best products and solutions

At this home fair, u+ Intelligent Living platform and connected factory strategic practice release, Haier to the Internet transformation of a milestone, but also Haier to meet the "Internet +" era of a "military parade." Haier is to achieve the front-end products and back-office factory two revolutionary subversion, the front desk from the appliance into a "net", the backstage from the production workshop into a connected factory. This means that it realizes the "de-intermediation" of the whole process, such as design, development, production and so on, and the information can flow without obstacles between different links. Haier's attributes have shifted from hardware manufacturers to data operators, and have become a veritable internet company by increasing the number and quality of data to compete.

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Specifically, the home Expo Haier released a lot of developers creative u+ Intelligent Living Platform, and built a smart air, smart food, smart water and other seven intelligent ecological circle. They not only create the best intelligent life experience for users, but also become an important port for aggregating user demand data. Haier is gradually building up the cloud + end of the architecture, to the "Hardware + Software + Services" in the depth of the development, it can be predicted that the future of Haier business is no longer a product, but the end of the fans.

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Backstage is the Internet + Factory subversion, Industry 4.0 strategy requires enterprises from large-scale manufacturing to personalized customization transformation. To this end, Haier took the lead in the layout of the interconnected factory model to achieve full-process real-time management. More importantly, Haier on-line user interaction customized platform and modular business resource platform, the former open to aggregate user needs, the latter without boundaries to aggregate resources, so as to build a dynamic grasp the user needs, quickly integrate the best resources of the powerful network. The efficient docking of these two platforms with the connected plant has enabled Haier to have the ability to detonate and lead the innovative user experience.

The Austrian political economist, Schumpeter, has pointed out that innovation is a re-grouping of production elements. The internet will deduce this concept to the extreme, the Internet's "0 distance" feature makes it break through space and time constraints, production elements in the network space in the way of the free collision, chemical reaction and constantly generate new solutions, so the data is becoming a definition of enterprise innovation capability of an important resource and means. At present, the Haier u+ platform has gathered 120 million user resources, and this number is still growing, the transformation of the Internet enterprise Haier is to seize the future data of the supremacy of the skies. (Wen/Zhu Yi)

Haier Home Expo "butterfly change" into a traditional enterprise transformation benchmark