HTML5 Marketing: Three ways to play + case

Small series of recent time found that HTML5 seems to meet the majority of the Advertiser's mobile marketing needs, from the form to the function, to the spread, people wait and see, more people have robbed fresh, in 2014 HTML5 marketing cases are endless. Big to Coca-Cola, Victoria's Secret of such a daring taste of the brand, small to know the introduction of a new book, all kinds of brands and products are trying to use HTML5 for marketing. So how can H5 play? Let's take a look at it.

Theme Pies

The theme of communication is always the important brand of communication demands, but whether it is a press release or soft text to get social media, and other forms of complex messages PK, always feel weak, this time HTML5 can be gorgeous appearance. On the basis of the original topic, coupled with the interaction and other small screen materials, an HTML5 theme can be made complete. It can be expected that more and more media and businesses will use this form to promote a theme or a bright spot. Coca-Cola has used the HTML5 form to spread the brand theme: such as using a red line to reproduce a brand experience of the years, in the concise line of the world, Coca-Cola depicts a history, the entire timeline as users slide up the page "draw". "We Care"--Coca-Cola China Sustainable Development Report, a boring report can also become lightweight, adapt to the mobile side to watch and share the demand, in a more lively form in the circle of friends to be hot turn.

Case Link: Invitation Letter of Tencent General meeting

November 8, 2014, Tencent in front of the world to play a high profile of a scientific and technological sense. In the We conference scene, not only has the beautiful star painting wind and the home page by far and near the cosmic effect, but also increased the fingerprint recognition technology interactive element. The most important is the rules of the game: will apply the invitation to friends, within 300 seconds, both sides on their phones simultaneously press the fingerprint, The Ming to get the invitation code. This mobile-phone-side-field technology is very eye-catching, allowing attendees to enjoy the attention of the courtesy, as well as the feeling of instant power. This invitation is not only to achieve the human-computer interaction, but also to achieve a dual-screen interaction, the use of a community thinking.

Game Pie

Love to play is human nature, good game to attract users to participate in no problem, but when the game in marketing, it is inevitable that the dead, bad on the destruction of the game experience, kindling upper body. Like "surround the nerve cat" just because of the link to the advertising text, it ends a gorgeous and short-lived game of Life, in the circle of friends disappeared.

So want to use the game to marketing must be cautious, ingenious. At present, HTML5 game marketing is mainly two forms, one is the brand launch game, the game is attached to the brand, generally well-known brands; another kind of game first, products hidden in the game, this is some new products or new brands. Like Durex, Victoria's Secret belongs to the former, the introduction of a brand-specific characteristics of some games, the brand and game for deep integration, such as the classic game elements for brand identity or products, so that users in the process of playing the game to deepen the recognition of the brand. and "financial dumplings Shop" is the latter typical representative, become a HTML5 small game in a dark horse.

Case Link: "Finance Bun Shop" the book behind it

Test your Entrepreneurial success index? In this era of everyone arguing to start a business, most people will be tempted to do this test, in the mind: my entrepreneurial talent can not be buried in this. So by the production of the small game "financial dumplings Shop" in the micro-letter circle of friends quickly circulated, players to entrepreneurial owner's identity, the daily operation of their own dumplings to make decisions. Sounds nothing special, but the game set up a mechanism, such as users if the decision is wrong, you will receive a bankruptcy warning, need to choose a life-saving book-is to be known to promote the "money has surgery." You can continue the game after your life, allowing the player to leave a preliminary impression on the new book without interrupting the game. Game online three days later, "money has surgery" this book became the Amazon book Sales Championship, but also the pre-sale champion, new book champion, economic category champion, only in the game click on the "Buy cheats" this option of the number of independent users have 550,000. How, the design is so seamless, even if someone knows it is "soft game", but still willing to pay for the book.

Activity Faction

There are fans where there is activity, social media popular, brand activities to large-scale transfer to micro-blog, micro-letter up, the real social relationship chain, for the award-winning activities is the best popular resources. Relative to the microblogging on the attention and forwarding polite, as well as micro-letter Friends Circle forwarding set praise, the use of HTML5 developed by the award-winning interactive form will be more novel and changeable, but also can play a number of HTML5 marketing advantages, such as strong interaction, in the activities to develop a variety of interaction with the user form; Prizes for users is the most practical stimulation and temptation, the spread of a wide, alone Lele as the public Lele, found that both fun and have prizes to take the good, of course, friends to share.

Case Link: Sony tanabata send "Xiaoqing Heart"

During the 2014 tanabata, Sony used HTML5 to develop the activity page, a strong launch of a new product-fresh and full of small green heart Sony C3 mobile phone. During the event, just focus on the Sony Xperia official micro-letter into the game, will be in the page "encounter" exclusive lucky four-leaf grass, sharing activities to the micro-trust Friends Circle, inviting 4 friends to help open the gift box, light small green heart lucky four-leaf grass, you can get the lottery eligibility, Sony prepared a total of 77 small green heart Sony C3 smartphone. Tanabata is a young people's day, the whole activity will be small green heart tag and tanabata combination, step on the holiday marketing point of time, while the link to set up the need for 4 friends help, but also the social communication chain has been a geometric spread.

Feature Pie

In the previous article has been mentioned, think users can effectively "sticky" users, so that HTML5 marketing has been transformed, no matter what time, as long as practical, there will always be someone clicks, someone forwarded, which is HTML5 marketing the most needed impetus. In terms of functional HTML5 development, Baidu is a tried and true, such as the introduction of Ibreath chi, mobile phone to the owner of the book, the Beijing Subway calculator and other products, these products are not a stamp of the user's "Pain point": Health, cell phone use, the subway price increases, this is a real demand point. The phone to the owner of the book as an example, you have seen enough of those boring text narrative, but also tired of the little new interaction, this group of pages almost every page based on the content to be displayed to increase the fun full animation effect, the instructions into a "cartoon."

Case Link: Baidu Ibreath chi Breath

The slogan of this HTML5 is that the gas is as unique as the fingerprints of the human breath. This language, let people are full of curiosity about their own breathing, the specific operation is also very simple: the mobile phone level, and then take a deep breath, to the bottom of the phone blowing gas. After a few seconds, with large data analysis, your health value will be calculated, will list the user's breathing gas composition detailed data, also can analyze the user's health condition, such as the lung infection symptom and corresponding health improvement suggestion and so on.