Important factors affecting the value of site rankings

Site three elements for the key positioning orientation has an important role, the more excellent precision oriented choice of the more favorable to the Site keyword natural ranking weight promotion. When we are confronted with a large number of authoritative statistical analysis reports, we should not be too greedy. It is very important to define three elements of a website. The first step is to identify what industry you are doing and to sort out the most promising keywords by data, sometimes the fish and bear can not have the same reason to show the potential advantage of the loss of your previous "fish" or "Bear Paw" Lee SEO consultant below on the Site keyword choice to make a little of their own understanding

1, to explore the potential of the key words

How in a large number of hot keywords to explore a more room for appreciation of the potential share of the keyword, help us in the Post site SEO ranking optimization process to the most efficient shortcut to achieve breakthroughs, this is often some new sites on the keyword scientific and reasonable analysis can be achieved after the phenomenon. Higher search index keywords do not show that in the later can bring better benefits for the site, the most valuable keywords are often seemingly obscure but can effectively improve the efficiency of the conversion rate of "potential stocks"

2. The choice of the overall situation of the preferred inferior view

In general, there is a large number of hot keywords derived from the core keywords in an industry, these high index keywords to some extent, there is a great similarity, there are some people because of user-friendly search habits and some of the hot keyword off the topic. At this time should not be too greedy to see this or that or later set to apply together when the heat is too high to disperse the weight of the site, and thus plunged into the "doomed" to make the site ranked in the dark

3, analysis of user psychology and search habits

As a website SEO technician, you also play the role of a website visitors, personal habits and psychological activities do not represent the broad sense of the site visitors performance, so through data statistics or other surveys to understand the different industry groups of people's behavior performance is also very necessary.

4, the website key word participle principle research

Keyword participle principle will always adhere to a principle, that is the combination of the popular keyword readability, spread the possibility of poor key words. This phenomenon is not a search engine can lead, is entirely the user's long-term search habits produced by the inevitable results. As long as we adhere to this principle between popular and unpopular to maintain a reasonable and moderate "room temperature" state, without affecting the readability of the premise of the search for more popular combination of ways, the balance of the two extremes to play the trigger-related search effect, thereby effectively improve the long tail of the keyword jump chance.

5, highlight the core content to prevent center of gravity shift

Combined with the 2nd theory in a large number of popular keywords analysis and statistics of relevance keyword display frequency, discard the occurrence of lower frequency keyword can effectively increase the keyword implicate search results, improve the content of the site to show relevance so that cohesion of the site can better improve the direction of increasing weight value, It is important to note that the Site keyword stack must be enough or extremes.

Site keyword definition because there is no standard or reference criteria for the industry, so that some key word selection difficulty is too vague abstraction, and even very difficult to be professional Web site developers master, but also because the face of the customer industry more widely relaxed, Thus leading to the lack of professional knowledge can not maximize the value of the site to display. So we have a bunch of lovely people like us, Xian SEO consultant Friendship Tips Industry friends in the selection of good site keyword must pay attention to the hidden keyword density detection, such as "website optimization" industry derived from some popular keywords: website optimization, Baidu website optimization, corporate website optimization, and so on, For the search engine will think that a page size and keywords appear most often by default is considered as the core keywords, so as to enhance the site content of the important keywords and slightly lower the other minor: promotion, Baidu, enterprise, such as the weight of the keyword performance. So although our home page keywords does not appear in a keyword, but if the "optimization" this keyword contains too much frequency will be the search engine that is deliberately the keyword stack has reduced the core keyword weight value.

This article is published from Xian SEO consultant reprint must be annotated copyright!http://www.xianseo.org/blog/html/www/83.html