ipad Woman Magazine Project Summary

Objective

The IPAD Woman magazine, when it comes to the needs of the project, honestly the entire project team is not particularly familiar with the product. The ipad was just on the market, and a new batch of app apps designed specifically for wireless terminals of the size of the ipad was just beginning to touch. The first thing that comes to mind about "electronic magazine" is some visual magazines with Flash animations as the main media. So for such a technology to throw away flash, design from the paper media to the new media conversion, we are "stones."

Project keywords: time is pressing to start anew

Time is pressing: At that time several major portals are still groping stage, demand side hope to walk in the forefront of other portals, the first to rob in this market.

From the beginning: Technology and visual design here all need innovation, there is no precedent to reference.

Next, make a short summary of the project in terms of visual design.

Overall architecture-The following group of team discussions resulted in the establishment of the magazine framework

Here are a few aspects to focus on the analysis:

Color, image revision, layout, font, process

Color

The whole color of the magazine is dominated by the brand purple of the woman channel.

The following color library is summarized as follows:

Color setting is mainly on the basis of the channel demand, in the purple with the color of some changes, and for the characteristics of the media. Because the ipad itself has a high resolution and a strong color sharpness. and the brightness of the screen display is very high, so in some designs can take advantage of this advantage. For example, the following will be referred to the entry and the last page.