Is it true that I don't know what to do for the worst user experience?

Before I start this article, I also expressed my point of view: the worst user experience, or the worst user experience on the internet today, it is not the "frustration" caused by not knowing "what to do", but the "frustration" caused by not knowing "How to do it" or "doing it in White "!

First, let's look at how the wheat field proves its point of view:

First, in terms of user psychology, access to the Internet is not the same as reading and reporting. There is too much information on the Internet and the way to obtain information is too fast, so that when individuals access the Internet, compared with traditional media, there is widespread anxiety or potential anxiety in the heart. In this context, if the website does not alleviate their anxiety, it will lead them to be more frustrated and obviously worse;

From the above words, I can't see why I don't know what to do. This is the worst user experience. I just said that if the user experience is poor, it will increase the anxiety of Internet users, "frustration ".

Second, from the perspective of media features, the way individuals obtain information through the Internet and traditional media is different-traditional media, where we obtain information itself, get an experience of "what is it". What we see on the Internet is not only information, but also hyperchain, so that we pay more attention to what to do next (according to McLuhan's theory, the nature of the media determines the nature of information ). Therefore, for traditional media, the worst user experience is that the user does not know what it is, the worst user experience is that users do not know what to do, which is "frustration ".

Indeed, the Internet and traditional media have different ways of obtaining information. What we see at first is no longer the direct content of information, it may be a title, an image, or operations required before obtaining information (click a text or image link, register, log on, etc ), therefore, we need to master some basic Internet operation knowledge. This process may be accomplished through self-study, friend notification, and website prompts, however, the purpose of our Internet operations is no different from that of traditional media, that is, to obtain the required information. Therefore, no matter which website we enter, as long as we take the initiative to access, we will all come with some information needs (whether it is watching news, watching pictures, listening to music, or even bumping and diving), so we do not know what we should "do ", we only get information on this new media. The biggest problem we may encounter is: I don't know how to do it!

If you still do not understand it, I will give another example:

Before the car was invented, if you plan to go to a place, you can only choose to walk, as long as you can walk, there will be no big problem; after the car was invented, if you plan to go to a place, you can choose to walk or drive, but once you select the latter, what is the biggest problem you encounter? What is the worst? Obviously, you do not know what to do, but how to do it (because you may not drive or drive badly)

What makes the user unaware of "how to do it?

1. Website designer's own errors or mistakes

Msn used
Space friends may encounter a situation when you use msn for a while
After space, I suddenly found that I couldn't write logs one day. Even if you write the title and content, the log button at the bottom is still unavailable and depressing, finally, you can find out why you need to delete a temporary file through the search engine. I am not alone in this issue, but many people. Do we know what to do? No, we don't know how to do it "!

2. unscientific and irrational Website Design

Just like the example in the wheat field: the earliest focus charts cannot be switched freely. They can only be played in sequence. If you miss the one you want to watch, you can only wait, in the next round, users will have the question: How can I quickly see the news that I am interested in? However, the user finally found that I had to wait. The popular focus chart is not like this. Instead, each image corresponds to a digital link. When you click a number, the corresponding image is displayed, users do not miss it, nor do they have to wait. This naturally provides a user experience.

3. Insufficient prompt on how to use this function

After all, the Internet is a new carrier, and the emergence of new technologies will bring new applications. No matter when the Internet develops, new users will enter the internet, in this case, we need to enhance the necessary prompts for functions. For example, the generation of tags is not worthwhile for new users. What is a tag? What is the purpose of this guy? How to use it? It is really difficult for users to add appropriate tags without prompting them, but it is also quite confusing for users!

In this regard, a good experience is delicious bookmarks. When a website is entered, it is not just a cold tag that allows users to enter the website, instead, it will provide some recommendation tags (the most frequently used tags for this url will naturally be the first to be recommended). It will imply to the user and tell you what the tags are suitable, after several times, the user not only knows what tags are, but also understands what tags are added to the website!

For the time being, I think we have all met the poor experience of "doing white". For example, when I have written an email or sent or submitted a post, for Internet or other reasons, the content of your email or post has not been submitted successfully, and the content cannot be found. So many texts are written in white, and the mood is terrible, therefore, google is considerate when dealing with this issue and will automatically save the content of your current email at regular intervals. Therefore, when using gmail, I never open notepad and write and ctrl + c
& Ctrl + v
Instead, I can even go to the bathroom without panic. How can I dislike this product for such a good user experience?

It seems to be far away. I want to say that it doesn't matter which kind of experience is the worst. The discussion "the most" is meaningless. I just hope to remind myself and everyone through discussion, A good user experience is very important to an Internet product. After all, our product is not for VC but for our own users, but for ordinary and simple people !!

Address: http://blog.donews.com/iqst/archive/2006/03/30/801677.aspx