Is the role of website PR overestimated?

Is the role of website PR overestimated?
Too many people are advocating the role of this website's PR value. Just like the number of visits that major websites have been pursuing over the past few years, I really don't know what the result will be? I am not here to say that the website's PR value is not important. I should not pay attention to it, but it is a little too much from the current situation. Nowadays, many people can understand the pursuit of this page view. It is impossible for a website to develop without a page view. Here I just want to talk about some of my views for enterprise websites.
Nowadays, many people are pursuing Google rankings. This is indeed what we should do and is also very important, but do not judge the promotion effect of a website based on the PR value. Maybe the PR value of your website is higher than that of a website in the same industry, and your page views are huge, however, you do not have an order. This is a real thing. Why? That is, you are simply pursuing browser views, and the website content is not perfect, so that your potential customers will not be attractive at a glance, and people will leave immediately, what is the use of such a page view? Furthermore, the current PR value of a website does not determine whether your ranking on a search engine is good or bad.
For an enterprise, it is not only about attracting potential customers to visit your website, but also about how to keep it and allow them to actively contact the enterprise. This is the top priority. Our current website optimization and search engine optimization are used to enable enterprises to have a good ranking in search engines, these work are only the most basic step of website promotion. As long as this step is well performed, it will play a major role in promoting future promotion.
I think many of my friends have encountered this situation, that is, whenever Google Dance finds that many webmasters are in a hurry and complain about what happened to their websites, why can't I find it in Google? No ranking is available. After a period of time, the situation may have been restored, and it just breathed a sigh of relief. Why is this happening? I have been thinking about this problem all the time. I personally think it is very likely that it is the reason for the number of views on this website. Maybe you have a good number of views in this period of time, so your ranking is also good, however, when the page views fail, the ranking of your website will naturally decrease or you will not be able to find it. This shows that the number of page views pursued by these websites is only temporary, rather than determined based on the content of the website, now, Google's ranking criteria are the content of your website. Therefore, this is the most important thing. As long as the quality of your website's content is good, maybe your PR value will not be high, but I believe your ranking will be good. Therefore, it is not important to ask for the PR value or page views.
When it comes to page views, I would like to talk about the conversion rate problem. The number of users in the page views will be converted into your potential customers and eventually become your real customers, I think this is something that many people cannot understand. Maybe your website is very good, but there are no orders, which clearly illustrates this problem.
In short, the website should be content-oriented. Do it in real time. Don't just pursue that short moment ......