Is your website vulnerable to ten major diseases of small and medium-sized enterprises?

Although some small and medium-sized enterprises are paying more and more attention to network promotion, many companies will start bidding on Baidu and Google, but the real structure of the website itself is really rare. This directly causes the customer to close your website even if the user clicks your website from your advertisement, but the opening speed is too slow or it is difficult to find the product the customer wants, that is, we often say that the user experience is poor, which greatly reduces your ROI. Some website analysts have analyzed dozens of competitor websites and summarized the following 10 points to explain the Common Faults of enterprise website structure.

1. The headers and tails of all pages are the same (common fault rate: 50%)

According to my personal statistics, about half of the SME websites have the same header and tail. The same tail does not matter much. At most, you do not have any links or your links are full-site. However, if the headers are the same, websites have the same titles, keywords, and descriptions. Even if the search engine includes some of your pages, you will not be ranked, in addition, the user experience is quite poor.

2. no or few text descriptions of the product content (common fault rate: 80%)

Most of the products in small and medium-sized enterprises describe an image, and then there will be no numbers, or simply copy a product parameter table from the word, all of which are numbers, the search engine cannot determine the keyword of your content from the content of your page, so how can there be a ranking. We recommend that you write related product introductions when entering the product. This can be about product applications and features, and then make related product recommendations on the product page.

3. Do not change the background password (common fault rate: 30%)

Websites of small and medium-sized enterprises are basically made by external website companies, and there will be a default user name and password after completion. What makes the majority of webmasters think is incredible is that a company with one of three points does not change the default password, and more than half of the websites with links to the company are at the bottom, as long as you find the default password for your website company and give your website a full-site link, I will not say the heavy consequences. I believe everyone has a professional ethics.

4. No news module on the homepage (common fault rate: 60%)

There is no news module on the Enterprise homepage, which is about two out of three. The general homepage is about a company profile, and then a product navigation module. Better yet, there is a product presentation module for the latest products. In this way, your Baidu snapshot is not updated, and the user does not feel like a large company.

5. buttons on the home page are animated or in different languages (common fault rate: 15%)

This is especially common in websites where enterprises are engaged in foreign trade. Generally, enterprise websites that are engaged in foreign trade have at least two Chinese and English versions. A website company is very fond of providing customers with an opening animation. After the animation is completed, two buttons are displayed, one clicking to enter the Chinese version and the other clicking to enter the English version. The webmaster knows nothing about the harm.

6. Over-optimized websites (common fault rate: 5%)

There are many enterprise bosses who are training through some network marketing companies and are eager to try to ask professional Seo companies to create a marketing website. Such a website has two common problems. A large number of keywords are usually piled up at the bottom of the website, and these keywords are all site-wide, the search engine determines your keywords based on your text content. The second is that there are too many news chains. We all know the benefits of the chain, but we do not want 10 LEDs to be linked when 10 LEDs appear in one article, it is better to have three to five keywords, and each keyword will show a link once.

7. Website customer service pop-up is too rampant (common fault rate: 10%)

Many companies that understand network marketing generally have customers online. When a customer just enters your website, a dialog box pops up asking if they want help. The customer will usually turn it off first. If they want help, they should first look at your website products, at this time, a dialog box is displayed when you click the product page. If you are in a bad mood, Your webpage will be closed directly. We recommend that you do a good job of website content and put QQ or something in a humble place. If the customer sees your product, he will take the initiative to contact you.

8. friendship links are furnishings (common fault rate 80%)

Many enterprises do not have links, or they are a decoration. The links above are one-way links to several major portal networks or search engine websites. Unless you have strong external chain resources, it is generally recommended that you exchange friendship links. This is the key to ranking.

9. The title of the homepage is only the company name (common fault rate: 80%)

If you are not a giant in the industry, we recommend that you use the homepage title with at least 1-3 keywords for your product. This is the most promising option.

10. No promotion staff or non-professional promotion staff (common fault rate: 95%)

Basically, most enterprises do not have any promotion staff, or ask some cheap promotion staff to post on some websites. They do not understand the SEO of websites. Companies that are engaged in physical products do not have the awareness of independent website network marketing. If there are professional personnel, the nine items will not exist.