Is your network marketing flow real?

Every day there is a large number of advertisers marketing projects online, there are hundreds of millions of netizens to see ads, click on ads or visit marketing sites. When advertisers regularly look at the perfect data performance in their so-called project reports, do they question whether the traffic is real?

In fact, no one can answer the question accurately. However, through a number of monitoring and analysis methods can be discriminated one or two. Google and Baidu, such as large companies have a professional anti-cheating team; in the network marketing market, there are also many third-party monitoring technology solutions; In the United States there are special companies to publish traffic fraud reports ...

As the saying goes, while, outsmart. Traffic fraud is always with these anti-cheating team and technical tools continue to struggle and progress, in fact, has been parasitic in the whole process of network marketing.

This article will "display" the common flow of fraud and basic principles, to make readers have a clear understanding.

Initial stage :

in the case of cookies and IP unchanged, repeated location ads. Cheating Level: ★

resulting in an increase in the number of ads, if the counterfeiters are willing (and so on after the click of the page to open), can also cause landing page (Landing page) Page view (PV) increase.

in the case of cookies and IP unchanged, refresh the page repeatedly. Cheating Level: ★

From the angle of the advertisement, will cause the exposure (impression) to increase, from the promotion website angle, will cause the page the PV to increase.

Summarize

In this phase of traffic fraud, is very simple and brutal, basically all professional monitoring tools can find this ignorant behavior. In spite of this low-level, this kind of traffic fraud organization or individual is still enthusiastic. Because of its high efficiency and low technical content, programming is easy to implement. Sometimes even natural persons will participate, they have a direct interest with the flow of the relationship.

Dangerous tip: Do not try your own Google Adsense/Baidu Alliance ads, or to ensure that within a week to receive the agreement to abort the message.

Intermediate Stage:

clear cookies at a certain frequency or do not support cookies. Cheating Level: ★

Removing cookies over and over again is very easy to implement for your program. The monitoring of many monitoring tools is based on cookies. The removal of cookies means that each visit is a new independent visitor (visitors).

call the broiler or buy the flow. Cheating level: ★★★

The internet has a large number of computers are in the virus, the hacker easily controlled by the chicken. Hackers often command thousands of computers like generals, and the simplest job is to open certain websites or click on certain ads. Some organizations or individuals will spend 10 of dollars to buy traffic, one of these flows is provided by hackers, and then the advertising resources sold can earn 100 dollars. If there are no analysts to monitor the effects of online marketing, it may be that many online marketing money is easily wasted.

Summarize

This is the most popular way of forgery, counterfeiters not only the pursuit of increased flow, but also began to quantify the sea, and has a basic ability to counter detection. However, the fraud is more easily found. If you have to use a third party monitor! Here are two suggestions:

Select a professional third-party monitoring tool, which is the prerequisite for obtaining data analysis

A professional monitoring tool can help collect enough information that is an important evidence against fraud. For example, the Advertising monitoring tool can monitor the IP and cookies of the ad-clicked person. Then in the report generated in the monitoring tool, it is clear that the previous mentioned situation in one of the same IP people in the change Cookie in the click.

Focus on exposure and frequency of clicks, and exposure frequency before clicking

Most of the ads click on the first few exposures occurred, and the general frequency of clicks and exposure frequency are fixed values, cheating flow will find a variety of strange phenomena.