Keyword trends and long tail keywords

1, what is the long tail keyword? The so-called long tail keyword is those with the content of the site is related to the keyword, plainly is the core of an extension of the keyword.

2, the long tail keyword should meet what kind of request? First, the long tail keyword should be related to our website content. That way, when we optimize for a keyword, we don't have to worry about the search engine's penalty for keyword stuffing.

Second, the long tail keyword must be the user is likely to query the word. This is easy to understand, a word without user search even if you put it to the first line can not bring traffic to your site, what is the point of doing it? Time consuming and power! Again, to be able to meet the needs of visitors. This is more stringent, to see the purpose of the visitors, but also to see whether the content of the site to meet the requirements of visitors.

3, what is the keyword trend? When we open the Search engine website and enter a keyword we want to search for, the search engine has already recorded the keyword. But every day billions of people are searching for keywords, and search engines will record these billions of keyword searches and analyze them, and then list the keyword search lists. We will find that the more the search for a large number of keywords in the front, indicating that the keyword more attention. This is the keyword trend. For SEO people, it is necessary to focus on and analyze keyword trends.

4, how to grasp the key word trend? Since the keyword trend is so important, then how do we grasp the keyword trend? Google's Hot List and Baidu's list are all used in the form of popular charts, usually indicating a trend in a certain area. For example, "Music Songs List", "Top ten figures" and so on. Google Hot List of data sources are mainly scattered everywhere in the rankings organized, and in each category by the size of the visit or update time to sort, and then list presented to the user. And Baidu is based on the user in the Baidu search engine keyword search volume to be sorted, for example, "Baidu MP3 Search", "Baidu Image Search" and "Baidu Web Search", and so on, the larger the search volume of the keyword ranking, indicating that it more people's attention. Baidu Index is based on Baidu web search and Baidu News search for the basis of the free massive data Analysis Services to reflect the keyword in the past a period of time, "user attention" and "media attention." From which we can discover, share and excavate the most valuable information and information on the Internet, directly and objectively reflect the social hotspot, netizens ' interest and demand. Of course, in addition to the "Hot List of instant stickers", "Baidu Vane" and other functions, here do not repeat.

Although the data sources for these query tools are different, one thing is the same: they all reflect the extent to which some keywords are being paid attention to in a given period of time. This is certainly very valuable to search engine optimization personnel!

5, how to choose the long tail keyword? Long tail keyword selection is a very important work, but as long as the spirit of customer search for the purpose of the idea and thought to go on it!

In fact, many articles now tell us that the accurate positioning of the keyword than the long tail keyword conversion rate is high, but the traffic is not as long as the end of the keyword! In fact, long tail keyword can also bring high conversion rate, however, I personally to the keyword positioning is the title = Site Positioning title + content to ask the article title.

The former is easy for us to notice, but the latter is easy to let us fall, precisely because of this so I want to say in fact the title of the article content can also bring high conversion rate!

Why do you say that? Because the search engine users are all levels of people have, so their search habits are many can not be correctly positioned, so the long tail of the key word flow above the accurate positioning of this is set up, but the industry agreed that the long tail conversion rate is not, in fact this is only for the title of the first page, In fact, we can spread the long tail in the content of the site article title, in fact, many users search for the value of things, often in the inside with a lot of interference information! When mixed with interference information search results are not the same, more is the site's internal page ranking!

For example, he does search seo but he is more likely not directly search SEO, but search "Beijing that home do seo better", because more people are concerned about word-of-mouth and quality, so that the search out of the ranking is more than the inside page! This can explain what, in fact, the key words within the page positioning well can also bring conversion rate!

One of my blog main key words brought daily traffic is almost 0, but every day from the flow of the headline is very objective, because now many do SEO friends to the title to the law, they pay more attention to the site title keyword use! In fact, many potential users are also using the long tail keyword to search, Even the most knowledgeable people are more or less involved in the keyword with other interference information!

Here are a few simple ways to share with you:

A, can be through the idea of the site content and service-related keywords.

B, you can determine keywords by analyzing the competition. We can investigate what keywords the competitor uses, what keywords are not used, and which keywords can surpass the competitor and so on.