LBE Safety Master Product director Xiao-Sheng's career advanced Road

Excellent interview fifth! Today's interview designer @lbe, graduated from Jiangnan University, is one of the earliest mobile phone interaction designers, graduated from the interactive designer, Baidu Senior designer, Archie Art design manager, is now LBE Security Master product director, so glittering career, What is the learning process behind it, and what are the suggestions for interactive couples to listen to him talk.

　　Dai Interview Introduction:

July 2009-July 2010, Shanghai Lian-FU Electronic Technology Co., Ltd. Interactive designers;

July 2010-March 2012, Baidu Senior Designer, work items include Baidu Browser, Baidu Input method, Baidu address book and Baidu Hi;

March 2012-July 2014, senior design manager of Archie Mobile Internet division;

July 2014-So far, LBE security Master product Director

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　　1, Jiangnan University is the cradle of many designers in China, what kind of influence does it bring to you?

A: It can be said that, without the experience of reading in Jiangnan University, I could not have today's results. Jiangnan University Design College is one of the top design institutes in China, and it is one of the earliest colleges offering interactive design courses. Jiangnan University Design College design atmosphere is very strong, students are very diligent, the master's course textbook is the author of our class professor, have decades of experience, scholarship meticulous, can learn design in such an environment is very happy things.

At school understand what is the real design, learn how to study, there are many examples for learning and communication. If you want to learn interactive design, you can consider Jiangnan University Design Institute, can be admitted to graduate students, basically equal to get the bat first-line internet company's offer.

　　2, what is a course that you benefit from while you are studying in college? Why, then?

A: It is a course of teacher Zhang Fuchang, teacher Zhang is the founder of Design Institute, after returning from Japan, founded Jiangnan University Design College. What impresses me most is not the content of the course, but the love and attitude of Mr. Zhang to the design. At that time to give us class, Mr. Zhang also in the second major surgery after the recovery period, insisted to give us lessons. In his class, he took out hundreds of sketches of the last century in Japan, each drawing a kettle, a few details of each kettle, and a careful examination of how to deal with the details of the kettle's spout. This matter to me has the very big feeling, does the design relies on not only the creative inspiration, more importantly is the attitude and the effort.

　　3, as an industrial design background, why do you choose Interactive Design as the direction of further education?

A: The undergraduate study of industrial design, but in the master stage of the choice of interactive design direction, the fact that the choice is right. At that time, like digital products, if you do industrial design, you should do the design of digital products, such as mobile phones. But since the advent of the iphone, the sense of the importance of the interface has increased a lot, and the phone's appearance is more and more simple, just I am more interested in the software itself, like to sell and research new things.

07 Jiangnan University just began to recruit interactive Design Master, I was Shao teacher with the second group of interactive design Direction master, Chance Qiao, I graduated in 09 when the industry has become one of the earliest mobile phone interaction designer.

　　4, as a master of design, how do you think the non-graduate designers make up for the gap with the school?

A: I think there is no gap, the most is not the beginning of the designer of the basic design knowledge, now the Internet so developed, we can always learn the latest design knowledge, and even foreign open class. Non-professional designers actually have a lot of advantages, design is a comprehensive discipline, the workplace requires the ability to solve problems, people from different backgrounds cooperate more effectively.

　　5, give some advice to the younger brothers and sisters and the young designers.

Answer: In my opinion, to become a good designer has three essential elements, the first is the interest, whether really like to design this industry, still just want to find a job, interest is can let you maintain lasting enthusiasm, because like interactive design, I gave up when the university teacher's work, A person ran to Shanghai to find a monthly salary of 3500 yuan of work, at night while eating steamed bread while learning design, that year work realized that there is still a lot to learn, a year to find any and interactive design related to all the information read through, such as the development of more mature web design, and translation of the iphone and other design guidelines. Today in the circle of friends to see some of the words, why the people around to do millions of @jj-ying founder, and he continues to do UI design it? I think he is one of the UI designers I know who really like to do design.

(Editor's note: After two days, the interview of Jjying will be released, please look forward to yo)

In the interview with the designer, I will ask a question about career planning, if the other person answered me, she would like to open a café in 5 years, I will hesitate whether she has a real demand for the design, no interest, work encountered a lot of details, she has the patience to one by one to solve.

The second factor is diligence, do not have a shortcut to design, do industrial design, do not complain about no inspiration, first draw hundreds of sketches to say. As long as you are diligent, you can get faster growth rate, the fastest growing in the workplace is necessarily one of the most diligent designers. Diligent designers work hard, business hours are still studying new techniques and design methods, participate in various competitions, and other designers to explore the design.

The third element is the field of vision, what kind of vision you have and how you grow. In the 09, the industry had no design data related to mobile phones, I looked for some foreign information and share to others, in the process I got a rapid growth, into Baidu work, some interaction designers to see my blog Learning interactive design, in fact, I just put the design of foreign or website mature to mobile phone end.

Vision will also determine a person's career bottlenecks, after 10 years of work can achieve results and vision inseparable.

Back to the last question, for UI design This new industry, the school does not have the specialized curriculum, the student does not have the difference, according to my knowledge industry class many well-known UI designers are trained, jjying is the physics, the Millet Zhing is learns the mathematics, the EICo Zhang Wei is learns the advertisement, There are many more examples of this. Interactive design and product design is the same, the entry threshold is not high, whether you can become a good designer depends on whether you have the above three elements.

　　6, from the work to the present, every time you change jobs have a great career promotion, can you want to change the work of students to a recruit?

A: The main is to look at personal ability and self positioning it. In addition to graduating a lot of resumes, the other several change jobs are recommended by friends. When you have a good ability, you can get the approval of your colleagues, and you have a strong desire to improve yourself, you will naturally find and seize some opportunities for ascension.

I am not limited to being an interactive designer, I have a strong curiosity about product design and operation, and have always been more curious. First in their own field to do the best, to become a good interaction designer, naturally know good UI designers and product managers, and so on, this time to learn from each other, their ability to be horizontal development.

　　7, to introduce you to your team, the current division of labor is what?

A: lbe safety Master or a start-up company, with Tencent, Ali and millet investment, I am responsible for the product team currently has 5 people, product managers, user operations and UI designers, we have designed 5 products, of which 3 has not been released. Product managers also need to be responsible for interactive design, user operation is responsible for communication with users, the project early research user needs, verify the feasibility of product direction, product prototype test product availability, the product test during the period needs to organize user testing and feedback suggestions, our team throughout the product cycle and user communication is very close.

　　8, in your opinion, how to become a good team leader?

A: I am not a good leader, my standard for excellent leader is:

A leader must be a good designer, otherwise their ability and vision will limit the development of the team, but not necessarily the best team.

b need to be able to control the product or design direction, this direction is also the team's efforts direction.

C to solve the problems encountered in the process of cooperation with other roles and to reflect the results of team members ' efforts.

D to help the product to succeed at the same time, but also to help the team of designers constantly improve themselves.

　　9, when you are in charge of Archie Animation house, does the design for children make you have new ideas about interaction?

A: Archie Animation house is a 0~12岁 for children's video client, is one of my favorite products, it is the idea is ahead of YouTube 3 years. Soon after his son was born, he often used his own design products to play Chinese and English children's songs. Unlike all the products I have done before, this is a special group of products.

I have about 2 years of continuous research on children's products, there are a lot of experience:

(a) Children's understanding of electronic products is different from that of adults, and in their eyes, any item is a toy that attracts their attention before they are interested in continuing to use it.

B Children's vision to the age of 12 is fully mature, low age children like bright colors, which is why children's furniture appearance characteristics will be very special.

C adults know the Click and long Press, the button has the ability to recognize, children have limited understanding, any of the interface elements to attract his visual attention will want to click, or even consecutive clicks. Some decorative elements of the interface, such as flowers and small animals, can increase the click feedback.

D The most important point is that we do the original intention of this product, no ads no soft pornographic graphics, the content of the age group presented to children, the domestic "pleasant goat and gray wolf" and other cartoons are actually very violent, we will recommend some foreign excellent children's cartoons.

E Children's products are children, and the choice of this product is parents, it is very important to obtain parental recognition, parents can control children to watch the video every day, such as not more than 1 hours a day, every 15 minutes to remind children to take a break.

　　10, how would you plan your career if you went back to 10 years ago?

A: You are still more satisfied with your current state, from learning to work has been doing their own interests, even if the return to 10 years ago, I still hope to stay focused. Remember a professor said in class: Focus on 5 years in an industry, it's not difficult to become an expert.

　　11, recommend your favorite design website and books.

A: I like the design of books are on the blog (http://daichuanqing.com) on the recommendation, nearly 2 years to see the main products and a variety of Shong, the design of the type of information to see less and fewer. Recently listen to jjying new Anyway.fm (http://anyway.fm/), recommended to everyone.

—————————————————————— Life Chapter ——————————————————————

　　1, talk to us about what's in your bag.

I've had very little backpacks lately, and it's enough to have a cellphone in my pocket. Just see work, the back of the bag has six models, respectively, six operating system of mobile phones, now a little lazy.

　　2, we also want to see your company/Home Workbench

The work table is very messy, there are several books on the table, "Lean data Analysis" and its own participation in the translation of the "Insight: The secret of successful user interviews."

　　3, share one of the most handsome team photo/personal photo to this interview town building ~

Also really regret, the team has not been a complete photo, personal photo will not take out shortcoming. ：)

Editor's note: In Daniel's blog to find a, after my permission to put out to give everyone a vision ^ ^

　　Thank you for participating in this interview, you have any suggestions for excellent, spit it out!

I like to see the interview, I have been in the blog interview, like to study how other designers to success, I hope you can interview more designers.