Locate the theme and name of the Web site

The theme of the website is the subject of the website, the problem that the website design starts to encounter first. Site theme strange, dazzling, as long as the thought, you can make it out.

The following are the 10 categories of the top 100 U.S.-famous web sites in the 99 rankings of the United States Personal Computer Magazine (PC Magazine):
1th Category: Online job search;
Class 2nd: Online chat/Instant message/ICQ;
Class 3rd: Online community/discussion/mailing list;
The 4th Category: computer technology;
5th Category: Web/website development;
6th Category: entertainment website;
Category 7th: Travel;
Category 8th: reference/information;
Category 9th: Family/education;
Category 10: Life/Fashion; Each major category can continue to subdivide, such as entertainment category is divided into sports/movies/music and other small categories, music can be divided into Mp3,vqf,ra by format, according to the form of classical, modern, rock and so on. At the same time, various themes linked and cross-linking can produce new themes, such as tourism forum (tourism + discussion), the classic play (soccer + film) in this way, subject matter can be thousands of.

So many subjects, how to choose? The following principles are followed:

1, the theme should be small and fine: positioning to small, content to fine. If you want to make a comprehensive site, all you think wonderful things on top, then often counterproductive, giving people the feeling is no theme, no characteristics, everything, but everything is very superficial, because you can not have so much energy to maintain it. The biggest feature of the site is new and fast, the current most popular personal homepage is updated daily or even a few hours update. The latest survey results also show that the "theme Station" on the Internet is more popular than the "foolproof station", like stores and department stores, if I need to buy something on one side, I will definitely choose to buy a shop.

2, the subject matter is best your own good or favorite content. For example: You are good at programming, you can build a program enthusiasts website, interested in football, can report the latest situation, star dynamics and so on. So in the production, will not feel bored or powerless. Interest is the motivation to make the site, there is no enthusiasm, it is difficult to design a good site.

3, the subject matter not too excessive or the goal is too high. "Too much" refers to all the subjects that are visible everywhere, such as software downloads, free information. "Goal too high" refers to the subject has been very good, well-known sites, you have to surpass it is very difficult.

If the subject matter has been identified, it can be a name for the site around the subject. The site name is also part of the site design and is a key element. You see, "Computer Learning Room" and "Bathers" is obviously the latter concise, "Flute Park" and "midi Paradise" is clearly the latter clear, "Children's World" and "Chinese kindergarten" is obviously the latter atmosphere. We all know PIII's Chinese name "Pentium", if changed to "Run", may not be so "fire" today. As in real life, the site name is upright, loud, easy to remember, the site's image and publicity also has a great impact. My advice is:

1, the name should be positive. In fact, is to be legal, and reason, and love. Cannot use the reactionary, pornographic, superstitious, endanger the social security the noun sentence.

2, the name should be easy to remember. It is best to use the Chinese name, do not use English or English mixed-type name. In addition, the site name of the word should be controlled in six words (preferably four words) within, four words can also use idioms. There is also a benefit of fewer words, suitable for the layout of links to other sites.

3, the name must have the characteristic. The name level can be accepted, if can embody a certain connotation, give the viewer more visual impact and space imagination, it is top grade. For example: Music avantgarde, Web page Pottery bar, e-book space-time and so on. In the embodiment of the theme of the site at the same time, can point out the characteristics of the place.

Locate the CI image of the website

The so-called CI (corporate identity) means to unify the image of the enterprise through vision. An outstanding website, like the entity company, needs the overall image packaging and design. Accurate, creative ci design, the promotion of the site has a multiplier effect. The specific approach is:

1, the design of the website logo (logo)

Just like trademarks, logo is your site characteristics and connotation of the concentrated embodiment, see signs let everyone think of your site. Logo Design Creative from the name and content of your site:

(1) The site has representative characters, animals, flowers and so on, you can use them as a blueprint for design, to be cartoon and artistic, such as Disney's Mickey Mouse, Sohu cartoon fox and so on.
(2) The website has the specialized, may take the article which the profession has the representative as the mark. For example, the Bank of China's copper logo, Mercedes-Benz car steering wheel logo and so on.
(3) The most common and easiest way is to use the English name of their own website as a sign. Using a variety of fonts, letters of deformation, the combination of letters can easily make their own logo.

2, design the standard color of the website

The first impression of the site comes from a visual impact, and determining the standard color of the site is a very important step. Different color combinations produce different effects and may affect the mood of the visitor. To give a practical example of this: IBM's dark blue, Ken Red Stripe, Windows window logo red and blue yellow green block, all make us feel very appropriate, very harmonious. "Standard color" refers to the image of the site and the extension of the connotation of color. Generally speaking, a website standard color not more than 3 kinds, too many people dazzled. Standard color to use for website logo, title, main menu and main color block. Give people a sense of unity. As for other colors can also be used, just as embellishment and foil, must not be distracting. Suitable for Web page standard colors are: blue, yellow/orange, black/gray/white three series of colors, to pay attention to the reasonable color matching.

3, the design of the site's standard font

As with standard colors, standard fonts are specific fonts used for logos, headings, and main menus. In general, the default font for our web pages is the song body. In order to reflect the "unique" and unique style of the site, we can choose some special fonts according to the need. For example, in order to embody the professional can use the coarse Song, the embodiment of the design can be used advertising body, the embodiment of a kind arbitrary can use handwriting and so on.

4, design the website propaganda slogan

Can also be said to be the spirit of the site, the goal of the site. In a sentence or even a word to the height of generalization. Similar to the actual life of the ad gold sentence. For example: Magpie's Nest "taste Great", Maxwell "good things and good friends to share", Intel's "Give You a Pentium heart" and so on.