Ma Yun Mars management behind: few people really read

To Ma Yun, the best interpretation is not read, his original ecological voice is the biggest contrarian operating essence.

"Please take your family to spend money!! to consume!!!," Mr. Ma wrote in an e-mail to Alibaba employees January 19, 2009. In the context of the global crisis, Mr Ma is doing the opposite-the 2009 pay rise and the 2008 Fat year-end bonus plan.

2008, Ma Yun's biggest contrarian move is to help small and medium-sized enterprises and their own "winter", put forward 15 billion yuan to rescue small and medium-sized enterprises.

2007, Alibaba listed, Ma Yun is still against its way set a low price-HK $13.5/shares, won a big reputation.

In 2006, Mr Ma even declared "a second highly critical state".

In 2005, Ma said again, "It's time to burn a little money." ”

2004, Ma Yun's most surprising is in the United States to make big advertising ...

Break the rules, reverse thinking, anti-dogma, unexpected, "Martian" Ma Yun is always his Martian style to surprise, but also to the miracle. In the early days, Ma Yun was called "Crazy", "heresy", he even has a "three son dengke" argument-liar, madman, fool, he has a crazy dream, good at breaking the conventional, but also good at finding a way to break the routine.

This way of thinking can be traced back to Ma Yun's teenager, stature and thin Ma Yun, when young but good. Someone asked him, you so thin how to beat a family, Ma Yun said: "The key is not a fight, but the surprise." Be quick. ”

Indeed, Ma Yun showed a surprise, break the routine of life, a lot of reading Ma's book is based on this, many people, many books are tired of telling the story of Ma Yun "The opposite", of course, in this "world life hangs a line" economic crisis, Ma Yun's contrarian thinking has become a popular object of many people.

But, in my opinion, Ma Yun's contrarian philosophy behind, there is a deeper business logic, his seemingly novel, destructive, wild business thinking, there are many people ignored the orthodox thinking, for example, Ma Yun stressed "values", "mission", he even took the study of the eyes of Mao Zedong Thought, the military management Ma's team even has a vital political commissar system.

Few people really understand Ma Yun. The leadership and management style shown by Ma Yun, can be called the "new leadership", the core of this style of leadership is not widely praised by the "inverted thinking", but by the well-known leadership scholar John Cotte called "Prophet First" ability-the world has always been the leader of the foresight after the people know, To develop people unconsciously. Ma Yun's growth path, basically follow this pattern.

See how Ma Yun summed up his own path of growth. One year, Ma Yun and Jin Yong discussion: How to smile proud of the lake? How is steel made? Ma Yun concludes: "Laugh" to have vision, have a mind to laugh, "proud" must have strength, mind is wronged large, wronged by much, there is a bosom.

Ma Yun very stressed the vision-"How far the eye, the mind how big, you can do big things." Hu Xueyan has spoken this sentence: business more and more difficult to do, the more difficult to do the more opportunities, the key is to see how far, look at a city, you can do a city, see the whole country, you do the whole country, see overseas, you can go overseas. "Vision is a prophetic force."

In Wikipedia, "prophets" refer to people who can communicate with God and foresee the future. To become an excellent "corporate prophet," Kurt summed up three principles: foresight, coordination and action, he even found the 9 characteristics of corporate Prophet: 1, absolute honesty; 2, good at learning; 3, fair; 4, anti-dogma; 5, the courage to show themselves and find the best side of others; 6, with a sense of humour; 7. Can be far-sighted, but also down-to-earth; 8, self-discipline; 9, self balance.

Quite coincidentally, these traits are basically the style description of Ma Yun's "Martian style management". In order to find an accurate expression of Ma Yun This "Mars-style management" of the original ecological language, I collected millions of words of the scale of MA speech, quotations and so on--to tell the truth, wrote the "original ecology" of the management log than write "interpretation" Ma Yun's book is still tired.

I found that the best interpretation of Ma Yun, is not read, the original ecological voice can reflect the essence of this contrarian operation, I have to do is to return to the original point, empirical history, the original ecological display. This is also the "Ma Yun Management log" the biggest difference and special location.

The first chapter "Shrimp's Shark Dream", is the origin of Ma Yun's "Mars-style management".

The second chapter, "The Bewitched", is about how to have a strong communication power.

The third chapter "Team: Tang's monk style ferocious", is the unique team spirit of Ma Yun.

The fourth chapter "The Dark Period management", is each entrepreneur, the entrepreneur most unforgettable ice-breaking journey.

The fifth chapter "Competition: Wolf is Wolf", is Ma Yun looks "evil", in fact "is" the competitive thinking.

The sixth chapter, "Capital Management", is Ma Yun's vigilance and dialectical thinking on capital.

The seventh chapter, "Values", is Ma Yun's most valuable, but also he and other innovation leaders the biggest difference lies.

The eighth chapter "entrepreneurial spirit: Dare to face difficulties", talking about how the start-up companies to build soft power.

The Nineth chapter, "Regular Army: Mao Zedong Management", is the ultimate problem of all Chinese enterprises-from the venture company to the big company's dangerous leap.

The tenth chapter "Break the Rules", Talk about Ma Yun is good at the anti-dogma spirit.

The 11th chapter "Fast Brand", is Ma Yun teaches you how to spread the brand quickly and valuable.

The 12th chapter "The customer most time is wrong", then is surpasses the customer imagination the trick.

Finally, I was more impressed by Ma Yun's paragraph to do the end of this preface, this is the 2001, Ma Yun is not too famous, not too rich, not even mainstream, of course, there will be more time, he often in the online real-name answer netizens questions, he said:

"Life is hard. If you don't do well, people will laugh at you and treat you like garbage. If you do well, they will copy you, steal you and sue you for all kinds of reasons ... But I still like to do things right. ”

Title: "Ma Yun Management Log"