Marketing strategy of Enterprise station transformation

Enterprise Station from traditional marketing to network marketing, the implementation of the transformation process. Use internet means to achieve the goal of product marketing. SEO optimization is only part of the marketing, the nature of the site is not the same, the use of SEO optimization to achieve the same effect. Baidu algorithm of frequent updates, from the Green Luo algorithm to combat the purchase of junk outside the chain to the pomegranate curb low quality page, to today's Green Luo algorithm 2.0, to combat promotional soft wen, search engine optimization has become more difficult. Webmaster can not take the previous SEO way to treat today's enterprise station. How to break through the bottleneck of optimization, how to let the Enterprise station to bring more orders, the author to say their views.

The promotion of Brand effect

The advantageous position of brand advantage in the competition is gradually accepted by the public, but it can not be completed overnight. Establish a brand image of a lot of ways, such as advertising, for corporate websites, can be the focus of enterprise content to promote out, not only fast, but also good effect. Small and medium-sized enterprises without the advantages of technology and products, in the competition is difficult to stand on the heel. The brand helps to sell effectively and makes a good impression on the user. It is ingrained in popular psychology and cannot be shaken. Because of this, virtually increased user experience, natural flow and orders will not be less.

Second, promotion strategy

This is not to say that the promotion of price war, this marketing method is not recommended to promote. Sujin War, each carried out a price strategy, to the end who did not get the benefit of the mutually beneficial. Price promotion can only be temporary, it is difficult to hold a steady position for a long time. Gift promotion is very common, the merchant will be regardless of the cost or can accept the budget gift gift, can drive the user's enthusiasm, improve the user to turn heads. In addition, email is also a very good promotional way, the postage in the product with separate to calculate although theoretically is a truth, the seller psychological role, feel is not the same. According to the user's schedule to set promotional prices, you can increase the conversion rate.

Third, play to Taobao guests

Taobao customers to promote the definition is said to use the Internet to help Taobao sellers to promote merchandise, business station is not Taobao, but the essence is the same, are want to bring orders to the site, increase conversion rate. Personal power is small, relying on the public is the king. Microblogging, micro-credit and other SNS social platform, a lot of natural extension of the way is also open. Electric Business enterprise station use Taobao customers to promote to do is the most suitable, through Amoy customers to promote the link brought by the order only to pay some commission to Amoy customers can be. Information release enterprises can use soft text to promote, webmaster know high-quality soft text to bring the flow is considerable, according to the number of soft to calculate Commission on the convenience.

The above is Hefei Yacht Club (http://www.0551moko.com) on the enterprise website after the transformation of the network marketing strategy of some views. Traditional marketing is a good way to promote the brand effect, but because it increases the cost of the product, has slowly faded out. Completely out of the traditional marketing model is needed time to running-in, during the enterprise site to achieve amazing results, line and offline (that is, traditional marketing and network marketing) the perfect combination of the line.