Microsoft Bing Revision: Simplified page design

　　

New Search Results page

　　

Legacy Search Results Page

　　

Google search results page

Sina Science and technology news Beijing time May 2 afternoon, Microsoft today's Bing search engine for a comprehensive revision. Unlike Google's approach to increasing tools and social content, the new Bing completely abandons the design of the left column, replacing it with a more refreshing top link.

Industry insiders believe that Microsoft may be aware that, even if the algorithm can not surpass Google, still able to use a simple design to win. The following is the details of this revision:

--"Related search" moves from the bottom of the left column to the bottom of the right ad.

--Add "thumb" icon to the information recommended by the friend, hover over the icon, and know which friend recommended this message.

--the "Shrink by Time" filter, originally in the left column, can now only be found in the "more" option when using a news search.

Industry insiders believe that concise design helps to focus on the user's attention. If it is a feature that is rarely used, it can be completely hidden in a subdirectory. Google's integration of social information in the process, many users complained that their page design is too cumbersome, and Microsoft also timely grasp the opportunity to attract more users through a simple page. (Ding Macro)