Microsoft releases. NET brand Chinese software again faces "in a"

Microsoft
Bill Gates has played another card.

There is no software in the computer, each software is on the Internet, consumers can access the Internet to arbitrary demand for their own software, which is the future of the Internet world, the application of the law is Microsoft. NET software production idea essence.

Bill Gates resigned as CEO of Chief Software architect, people now finally see his strategic attempt. The clever thing about Bill Gates is that it is better to use one's own product advantage to create a new. NET rule than to fight with his own effort and the powerful, COM rules.

To redesign the world's rules of the game, Bill Gates is such a person.

The ". NET" strategy, published in June, marks Microsoft's full access to the Internet. This time the standard in the hands of Microsoft, follow or resist, the Chinese software industry once again face "the problem of".

Microsoft network new BR who to contend with

-the ". NET" strategy, published in June, marks Microsoft's full access to the Internet. The standard of competition is still in the hands of Microsoft. Following or resisting, China's software industry is once again faced with "the problem of".

-Hong Kong and other local enterprises, such as the Microsoft three months earlier began to advocate "I Software" campaign, and ". NET" is the same. Just because of the general trend, it will coincide. How does Microsoft compete with the local "I software industry" in a competitive relationship?

There is no software in the computer, each software is on the Internet, consumers can access the Internet to arbitrary demand for their own software, which is the future of the Internet world, the application of the law is Microsoft. NET software production idea essence.

-". NET" strategy, representing Microsoft

The kingdom's second attacking beast

Very early on, ". NET rumors have begun to diffuse in the industry. But most people just know that it is Microsoft's plan to enter the Internet, the details are not clear.

June 22, 2000, Microsoft announced to the world its next generation of software and services, that is, the Mircosoft.net platform concept and implementation steps. This is the first strategic plan that Bill Gates launched after he resigned as CEO and became Microsoft's chief Software Architect. Bill Gates said that after assuming the position of Chief Software Architect, he devoted himself to the research and development of the idea of mircosoft.net, and Microsoft and industry partners will break the current "digital island" on the basis of next-generation Internet, through software, people in the future whenever and wherever, Can handle personal data, play games, or surf the Internet through any computer or mobile device such as a mobile phone or handheld computer. It is reported that at least 2000 people will be directly served in the sector. The central guiding ideology is very clear, that is, Microsoft's Windows operating system and a variety of application software and the Internet closely integrated.

China's domestic industry analysts think: Microsoft's. NET series products will still be combined into a Big Mac, which not only reflects Microsoft's belated network strategy, but also brings it a new profit growth stimulus point. In essence, these products are not only added after all products. NET this small tail, more herald Microsoft to enter the Internet completely. Microsoft's. The smart thing about net strategy lies in its great effort and strength. COM rule bucket, rather use their own product advantages to build a new. NET rules. Simply put, your computer's desktop may only need a Microsoft Super browser, using this browser you can call any local and remote programs, of course, you can listen to the radio to watch DVDs play games chat bubble BBs. Like Office.NET, its Global sync service allows you to work remotely with other people, and it also means the death of these remote office concepts such as Weboffice. And it upgrades to. NET Visual Studio is to make the work of a large amount of programming effective segmentation, with the support of WindowsDNA2000, programming can be done by stand-alone on the LAN or the World Wide Web collaboration. All this is possible under the impetus of Microsoft's powerful component-building capabilities.

Microsoft has set up a new department, focusing on the ". NET" strategy, the importance of ". Net" with the original Windows software, Office software and neck. Meanwhile, appoints new chief, President of China's Microsoft Microsoft, was promoted to vice president and head of the Chinese market. NET product research and development.

-"I Software" movement:

The spring of the software industry?

"Ideas arise in an age, not a person. "I first proposed the concept of" I software, "said Hen Pei, general manager of the company. Just because of the general trend, it will coincide. 2000, the main software companies have chosen to do "I Software" ——— software industry to borrow the network or to expand the internet age of the software market, we all moved up.

March 2000, earlier than the Microsoft ". NET" strategy announced three months, Beijing Tatsu-Ming Thai company launched the "I Software" campaign strategy. Subsequently, Jinshan company also launched a "I Software" ——— "iwps" Network concept application software products. June 22, Microsoft released a ". NET platform "concept. On July 25, the second chapter of "I Software" was released in Beijing, and the software of "Oriental Rainbow" was published in the "Personal Internet intelligent Platform". The "I Software" concept was launched at a time when the industry reacted very strongly and commented that "The arrival of the new millennium, let us see a New Hope." When the software industry at the beginning of last year's Low-cost software applauded, no one thought, China's software industry spring has come.

March 22, Real Tatsu Ming Tai in Beijing Shangri-La Hotel held in the "I Software" campaign press conference, general manager Hen Pei explained: "I software" in the meaning of "I" is not just "Internet", but "internetinside" meaning. He pointed out that with the rapid development of global network integration, the Internet has also provided a new platform for the development of software and a new way of running, the software can completely take the Internet as a means and attributes, so that the software to obtain new life, this concept is "internetinside." Hen Pei that "I software" is the sublimation of the internet and software, is the unification of the desktop and the network, with three typical features: one is directly user-oriented application; the other is initiative; The third is the diversified Network service. To a simple example of "I software" function, if a user to online shopping, the general method is to first on a certain website, looking for goods to buy, inquiry price, and then on another site, inquires the goods, inquires the price ... So repeatedly until we find the right goods, the right price, not only require users to skillfully operate the Internet, but also to remember many site names. It's not the same with "I software", just tell the software to buy the goods, "I software" will take you to all the shopping sites, to get the price of the goods you need, services, and intelligent evaluation, submit statistical results to the user, users can easily choose the goods needed.

-Internet to software industry

It brings an opportunity, not a crisis.

"I software" concept launched, the domestic IT industry has a huge response. April, sponsored by the Ministry of Information industry, "internet age China software industry Development Strategy" seminar, attended by government officials and well-known experts carried out in-depth discussion, "I software" is considered to be the next development of the software industry theme.

The assistant Director of the Department of Information Industry, Chen Chong, believes that the software industry in the age of the internet needs to change, innovate and develop the software products that network users need. He hoped that "I software's thinking to be perfected, supplemented by the Government each department's guidance and the support, causes the Chinese software industry to obtain the real revitalization."

Wukezhong, six professor of information industry, believes that the Internet is an ocean of information, and how to help users find useful information quickly is a question worth exploring, "I software can be vigorously developed." The Government should organize certain forces to promote the development of "I Software"; Zhu Xiaoyan, a professor of computer science at Tsinghua University, says the internet has brought a development opportunity to the software industry rather than a crisis. "I software" is an inevitable trend of network development, it is equivalent to a small worm, every day consciously to find something to want, very innovative.

China Software Industry Association Yang Tianking Chairman thinks, "I software" comprehensively revealed the internet age software industry new life and hope, this is not simple "net", is the real understanding of the Internet; 8848 Chairman Mr. Wang Juntao said, "I software" will accelerate the fittest between the site, Also make the site builders pay more attention to the site content and service construction, the scramble for Internet users will be on the desktop, in the future the largest user owner is likely to be a "I software" enterprise, rather than the site itself.

-Key: To provide users with a strong

Complete Background Network services

"Oriental Rainbow" is only a product of the I software building, the whole I software PRODUCT family is a building, each piece I software PRODUCT is the building of a brick tile. The "I software" including the Oriental Information King (INEWS) is fully promoted by Daming Tai Oriental Shopping King (ishop), Oriental Auction King (ibid), Oriental Entertainment King (Ifun), Oriental Friends King (ifriend), Oriental Antivirus King (IKV), Oriental Web page Wang (ipage), etc., For personal mobile Office, information localization, as well as education and entertainment product line, will also be a full implementation of the product "I", so that users directly through these software to use the entire Internet to achieve their own purposes, rather than face a Web site.

After two months of launching the "I Software" campaign, Daming Tai its first "I Software" Products Oriental three Wang Ishop "Oriental shopping king", ibid "Oriental auction King", IPage "Oriental Web page King" at the end of May, a listing that formed the I software purchase craze, half a month time to sell nearly 150,000 sets, In some cities the retail market has even appeared out of stock.

The "Oriental Auction King" can automatically extract information about online auctions from the Internet at any time, let the netizen choose to participate in the online auction activities, improve the efficiency; "Oriental shopping King" to provide users with all the information on electronic shopping, as with a private secretary as convenient, online information on the goods can be obtained; Oriental Web page Wang, is a kind of do not have to learn a good tool for making Web pages, providing 300M of free web space and 20 styles of web templates, so that people "easy online home", fully enjoy the rich and varied network life.

In the east after the three Wang, August 12, Beijing Tatsu Ming Tai Company announced the "Oriental Rainbow" network platform software in the country at the same time listed, once again caused the industry's widespread concern. "Oriental Rainbow" provides a "personal Internet intelligent Platform", is the perfect combination of software and network, users in the purchase of software at the same time also received information value-added services. Its function covers all the applications from the beginning of dial-up, and provides users with a powerful and complete background network service.

Hen Pei said, the internet age, "I software" will have a good future, software companies should be very confident. He believes that the Internet has become a property of software, software in the vast world of the Internet can be dash. The prospect of the software industry is the further integration with the Internet, which makes the Internet the Internet of software and software as the Internet.

-The future is the world of I software

First-mover enterprises to take advantage

August 23, the third day of the World Computer Conference, Hen Pei, general manager of the company, as the only representative of the domestic general software enterprises, took advantage of this opportunity to discuss with the world it elite the "I Software" concept release and related "I Software" product launch, and put forward the "13313" theory. The topic of Hen Pei's speech is "The future is the world of I Software". The "133" of this very interesting "13313" theory is:

A dislocation: The internet itself is not a human purpose, but by the modern software and hardware technology framework of a new information transmission and exchange platform, is a new way of life means and tools. However, the current Internet station is mainly composed of computer, Internet and other related technical personnel, not effective combination of traditional resources. This disconnect from the traditional resources, leading to the emergence of the current Internet and meet the needs of people have a certain dislocation. Three shortages: one is a lack of attention. The infinite information has formed a kind of information pressure for the limited attention and energy of human beings, which objectively leads to the decrease of people's working efficiency and judgment ability, and forms the attention shortage. The second is the shortage of operating force. Users in the vast expanse of the Internet to find information and shopping needs to go through a lot of unrelated processes, internet operation is too difficult, that is, operating force shortage. The third is the shortage of active force. Internet is currently the nature of the login, if the user does not log on to a certain site, will not be able to obtain any information and services on this site, because the site has no initiative, lack of initiative, information and services can not be active door-to-door service.

When talking about the development strategy of "I Software", Hen Pei focuses on the three attributes of "I Software", and considers that it solves the problem of three shortages of Internet at present. First of all, "I Software" for applications, to solve the problem of lack of operational power and attention shortage. Through the implementation of I software, so that the PC, INTERNET, software Trinity, so that users out of the complex skills of learning, but direct use and enjoyment. Users come out of the internet in a haystack, sitting in a chair, the task directly to the I software system to complete, users only need to tell the system "What I Want" or "I want to do" on the OK, whether it is to buy a product or find a piece of information, I software system will be completed for you. The second is the initiative of "I Software" to solve the problem of shortage of active power. The third is the network attribute of "I Software", which changes the existence of software and the way of service. The traditional software is only a part of the future product, only a business for the User Service interface, and now should also include the provision of value-added services to users of the Internet.

-Internet age We

How to compete and coexist with Microsoft

". NET" or "I Software" is good, for us to describe the same direction, that is the network era of personalized application program. With regard to the relationship between ". Net" and "I Software", some industry analysts believe that "I software" is a kind of software, ". NET" is a platform, the two sides will usher in the era of common development. But at the same time we see two problems, one is the future of the network era of distributed operating systems, applications and PC era, there is a technical standard problem, from now Microsoft hopes to use the ". NET" Unified Network application of the world's ambition to see the other "I Software" To a certain extent, we must consider how to connect with Microsoft, that is, similar to the Microsoft Windows operating system when the upsurge of the industrial alignment problem. Another problem is that Microsoft has also introduced apps like "I Software", and the United States online has formed a competition in this field, "I software" in the future development has to consider how to deal with the Microsoft ". NET" plan of the market encroachment, because ". NET" is not just a system, Platform, it also integrates a number of applications.