Mobile End product Design: What makes a user login?

In the mobile end product design, because the mobile device and the user's more intimate union existence, forces lets the user to log in, actually is a very anti-human thing, is in toss the user. Faster completion of the task, the more smooth operation of the process is the most important.

Only login to complete the corresponding operation seems to have become a lot of products, especially trading products of a natural rule. So, when you click on the Buy button, a nasty login box will bounce off and interrupt your operation.

You have to start thinking about whether you've ever registered in this product, what your password is, and the most depressing thing is that you often forget your username ....

Therefore, in order to complete the transaction, you have to complete the registration again, but he may prompt you that one of your documents has been used, you need to replace ...

However, the document is unique, so you must begin to find a way to retrieve your previous account.

Well, when all this is over, can you remember what you've done so much? Also, do you still have the mood to continue trading?

So, every time when using trading products, I always want to ask, why do you let users log in? Why do users log in?

The Hotel Butler is a typical trading product. In the initial product design, we have the greatest degree of weakening the concept of "registration", but also the greatest degree of weakening the "login" concept. We've been rethinking and designing this trading system from another angle.

The user comes to the Express Hotel Butler to book a quick hotel. This goes with you. Book a hotel at the front desk, go to a sale point and buy a fire ticket. The task is consistent. You need to submit the basic information, then pay, and then get the room card or train ticket. So, is there a presence here that says?

Since it is a trading product, from the bone that is, you provide me with the appropriate information, I sell you things, it is so simple. Provide a set of account system, then the user account name, password login transactions, seemingly simplified the transaction process, but, in fact, is to increase the user's burden, but also interrupted the user's use of the process.

Therefore, in the hotel housekeeper, there will only be 2 kinds of situation. You have booked before, the next time when booking directly click on the reservation, confirm the order, the completion of the booking; you have not booked before, you need to enter the name, ID, mobile phone number, confirm the order, complete the reservation. In either case, what you can feel is smooth and undisturbed, which is a fitting and mapping of real life.

There is, of course, another, more eclectic, trade-off. In trading products, the default is all in the form to fill out the transaction needs, but provide additional access to allow users to switch to the existing account mode, this time to enter the login page. Also to a certain extent to ensure the user's operation flow of the complete smooth.

In the mobile end product design, because the mobile device and the user's more intimate union existence, forces lets the user to log in, actually is a very anti-human thing, is in toss the user. Faster completion of the task, the more smooth operation of the process is the most important.