Monitor the real user experience, starting with one line of code

Recently visited several financial industry users, the financial industry is a typical online and offline business form, and online business will be in the future accounted for a higher proportion. Users in the financial industry are aware that the cost of expansion is high, and that most of the business is simplified and can be done online, so if you can do most of the business through the Internet, it must increase profitability.

From the point of view of the Science and Technology information Department, the customers of the service include two kinds: one is the external customer or the potential customer, the other is the internal customer, that is the user of the internal application of the organization. Whether it is external service or internal service application, it is necessary to pay attention to the specific users. Internet-based business development, users are self-help nature, it is inevitable that the product has a very good customer experience, so monitoring is the most important customer experience.

However, in the process of communication with users, it is found that there is a great difference in the perception of experience monitoring. Some users think that behavioral analysis is user experience monitoring, or traffic statistics is user experience monitoring, strictly speaking these are not comprehensive. Let's look at the industry perspective, from a methodological point of view, there are two models available for reference:

· Pulse Model:

· Page view/PageView

· uptime/Continuous Online time

· latency/Delay or response time

· Seven Days Active USER/7 users

· earning/Benefits

· Heart Model:

· happiness/Pleasure Degree

· engagement/Participation Degree

· Acceptance of adoption/

· retention/Retention Rate

· Task success/Completion of tasks

The model gives us a reference, the pulse model may be familiar with the point, many tools have provided the corresponding metric system, and the heart model does not give a specific indicator definition method, only give an example of the indicator, because the heart model for different products are not the same, need to be personalized. For different products or projects, different stages of the focus may not be the same, if you do, the cost of a lot of manpower and resources do not say, the actual results may not be as we think. In fact, in conclusion, we can take steps, such as starting with the basic indicator of the pulse model. Not to mention his simplicity, we can actually answer a lot of questions.

Back to the topic, so how to master first-hand data? Favorably Cloud web-application experience monitoring products, from the deployment of a line of JS code, after the deployment is complete, if your app is currently accessible, generally wait 10 minutes to see the data.

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For the business manager or product manager of the application, what data can we see after we have deployed a line of JS code?

1. Who is using your app? Where are the customers coming from?

Any category of applications, is to maximize customer value, the primary monitoring is whether there are users in use, the operation of the response speed is fast enough, the operation of the process has been wrong, the current user's active degree. In addition, we also need to pay attention to the different times of access users, the number of operations, the trend of logged in users, control the overall situation of application access.

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2, which operation experience is not ideal?

In the process of product operation experience analysis, the product manager needs to split the vision, interaction and function of the product, and monitor the function of the key or the use of the menu. Therefore, we need to define the operational experience in a customized language, such as opening a page, clicking a button, clicking a link, and so on. Additional key metrics, such as response time, satisfaction, average user time, etc., are used to measure the operational experience.

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3. How does the customer use our application?

The market competition is more and more intense, the user experience is mentioned unprecedented height, the user visited which page, the point link or the button, can complete the scheduled task, the user behavior detail track is the detailed record, is the product manager carries on the Behavior Big Data Analysis Foundation.

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Isn't it simple? Only one line of JS, the above data can be obtained Oh, we strongly recommend you try it yourself.

Of course, the best cloud Web can do far more than these, look forward to the next joint exchange.

Author Profile:

Wang Chuanlin

Superior Cloud Software Product Manager

Four-year UI designer, three-year business intelligence product, five-year it operation and maintenance products

Responsible for cloud Web application experience Monitoring products

This article is from the "excellent cloud dual-state Operations" blog, please be sure to keep this source http://uyunopss.blog.51cto.com/12240346/1868973

Monitor the real user experience, starting with one line of code