Mother's Day 10 classic H5 Case Collection

case one, the mystery of Sea blue: zhiqing, motherly praise

Case review: Although the whole around the "Mother's Day Gift" to choose a holiday gift to the mother for advertising appeal. But the whole H5 ads did not appear naked product sales, but with a paragraph of warm copy to express a holiday gift of emotional attributes. and the interface design details and intentions, all set off the atmosphere belongs to motherly love. Finally, it comes with the function of "recording a passage to my mother" and subtly cut into the emotional appeal of "warm words, love expressions".

Case Link: http://www.digitaling.com/projects/14292.html

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Beijing East: Beijing East Mother's Day

Case review: "Do you remember when mom was young?" The whole H5 began its quest with this question. Then respectively from "Born", "on primary school", "admitted to university", "after work" four scene pictures to tell the mother's love. One sentence copy straight hit the heart, with the effect of BGM is the maternal love foil incisively and vividly, and a start to let you paired out of the mother's head this small detail is indeed novel enough, watching the whole H5 will find a lot of resonance points.

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　　Case three, Haagen-Dazs: Sharing sweet moments with Mom

Case review: "Upload a photo with mom, find your mother and your sweet moment," This is the starting point of its appeal. And then enter your mother and your birthday, automatically matching a few from the time dimension cut into the picture, telling each mother's daily, the copy of which is simple enough and warm, which makes most of the audience are willing to continue browsing. Finally, the activity content of Haagen-Dazs stores, the details of its activities can be used as the H5 content of the line extension, because its offline activities are also with the mother take a photo of this content.

Case Link: http://www.digitaling.com/projects/14336.html

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　　Case four, Jingdong: Mom, hit me again.

Case comments: Jingdong H5 Marketing will always revolve around the humorous style of the pursuit of ridicule, and this is no exception. On Mother's Day, the major brands choose a warm heart-like marketing style of the festival, Jing Dong just did not follow the "trend." Another way to play is really interesting enough, four pairs of "mother hit me Again" scene with four kinds of beatings, catering to the festive hot day, the idea of a bold brain hole. The last sentence, "Mother is old, can not hit you again ...", also be return to the path of heart.

Case Link: http://www.digitaling.com/projects/14343.html

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　　Case five, Taobao: How to handle the mother of 12 constellations

Case review: "Upload your own photos, a key to generate my Baby details page, to pack their shelves, sent to MOM orders." "This game is really very novel, but also close to the value of Taobao products." And on Mother's Day this holiday hot spot, the simple and interesting play can make this paragraph H5 achieve the propaganda effect of the multiplier. I believe many audiences are willing to try and share the H5.

Case Link: http://www.digitaling.com/projects/17420.html

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