Movie community website Time Network to maintain the user stickiness of four aspects

Article Description: the movie Community website Time Network maintains the user stickiness four aspects.

After 21 days of the website closed, time network November 4 back again. In the absence of time network in this 21 days, although occasionally used with watercress, but always feel that the use of no time network so smoothly. So when the light net opened, immediately returned to its embrace. Especially to see the time network to the user of the letter so sincere and touching, even feel like to cry.

October 2008 inadvertently came to the time network, immediately like the movie community site, to now has more than two years, the feelings of the time network is more and more deep. For me, the time network in the maintenance of user stickiness does have a lot of commendable places.

a ubiquitous relevance recommendation

Compared with Watercress films, the time network of relevant recommendations is really everywhere. The most prominent place is each movie, each shadow person detail page, in addition to the basic information, has done the related information recommendation. In the film "Meng 胛" for example (HTTP://WWW.MTIME.COM/MOVIE/105754/), in addition to film information and reviews, there are related theater consulting, film-related information, group topic discussion, as well as "related tags", "attention to the film's members also concerned about the movie, film", "Focus on the film's members", "focus on the film's group", "game related to the film", "related film album" ... Expand movie-related information from all aspects. In this case, in addition to reading the basic information, you can also go to see the theater show time, may also go to see what movies, film people are interested in their own, to do with the film related questions, join the relevant groups, make friends with like-minded users, unknowingly, on the page to stay for a long time, Even inspire users to go to the cinema to watch the movie idea. One of the criteria for measuring whether a website has stickiness, is to see this user on the site of the time, time network to do a very good job, it deeply grasped the user's psychology, and constantly trigger the next step of the user behavior, and recommended the information related strong, the user's potential needs are effectively excavated.

two smooth through between the products.

The value of different products in the community is not the same, if it can be effectively opened, the value of play will be much higher than the simple addition of each product.

Give a few examples.

In the time network, regardless of film review, film answer, film information, etc. can add related to the film, the shadow of information, on the one hand to facilitate the viewer to understand more information, on the other hand, the site will be all kinds of information to film, the shadow of the dimensions of the classification, recommend. This is one of the reasons why the relevance of the time network recommendation is more reliable.

User blogs and groups to get through. In the time network, write a blog, you can push it to a maximum of two related groups, while the group of people see this article published comments, can be synchronized back to the blog. The advantage of this is that it gives the blog more exposure, on the other hand to enhance the interaction between group members, through an article looking for the same people with the same interests.

At present, a lot of products in the so-called through still just stay in the sharing level, and time network in 08 I have just registered when the "personal territory" and "public places" of complementarity.

three targeted user Incentives

What factors can allow a user to register and active in the site, in addition to the user's own interests and the site itself rich information, powerful and other factors, the site's incentive is essential. And the core of motivation, need to find out what kind of core users of the site, what more value?

From my intuitive sense, the time network is also a big movie community, but the fame is still not as good as watercress, know people should not too much, in time online bubble most people love movies, a little bit of small literature and art, so this kind of people more value should be other people's identity, for the material reward is not very valued. The user motivation of time network is mainly following several aspects: 1 by adding points to the quality of the recognition of the content, if the review is recommended by the home page or group recommended, will get the corresponding score; 2 "time" characteristics of the hierarchical title, become "senior fans", users can choose three roads: Directors, writers, actors, This kind of characteristic appellation, can give the user strong community sense of belonging and identity identity. The 3 ubiquitous list, almost every channel, there will be a variety of user contributions to the list, on the list of users in order to maintain their position on the list to work hard, but not the list of users will be told at which stage, forward a need to do much more effort, greatly stimulate the user's desire to participate.

four charm of the game

Few movie communities push games as a major feature, and the time network does. These games are not a simple game, "movie guess" by answering a movie-related choice questions, constantly looking at their own rankings rise, understand that they still need to work how much can rise, very easy to indulge in. This kind of game, similar puzzle game, in the process of playing, to understand the film related knowledge, review the film, will be fun and knowledge of a good combination. "To Shadow members" This function a bit like I have played a site "match test", click on a person's head, the system through the two-person film Taste, the collection of movies and other aspects of the analysis, to determine the two people's interest coincidence degree. In this way, it is simple and effective to find people with the same interests. With this two-year SNS social game a brain stealing vegetables, grab parking spaces, time network game from the community itself, to maintain the long-term charm.