New changes in Baidu rankings under the new rules

Through the big adjustment of number 22nd and 28th, Baidu Fierce mercilessly K dropped a large number of websites. We are not going to discuss Baidu's right and wrong. Single purpose, Baidu this public said the target is the collection station, original low, no user experience of the site, in order to purify the network environment. Baidu itself also admitted to manslaughter a lot of excellent sites, which for most of the people by K, this reason is not sufficient. But we are a dependant, and can only make new adjustments to adapt to the new changes. Instead of waiting for official adjustments and official responses, it is better to study the sites that have survived.

Through the author's recent days of research, the main changes have the following:

1, the old station does not have the absolute superiority

Everyone is familiar with the experience, if under the same conditions, the old station will generally be better than the ranking of the new station. But today the situation is no longer there. I observed a lot of index thousands of tens of thousands, and even 20,000 of the key words. There are 3 months to a year in the new stand on the top, and the first two are new stations. Behind it is a well-known site of the two domain name, level Two directory, there are some 3, 4 years old station. These old stations with the new station outside the chain, internal optimization, included, etc. are similar. This shows that the advantages of the old station has been reduced. Of course, the old station is not all no advantage, the old station's advantage is accumulated under the weight, the accumulation of credibility, under the accumulation of access rate, the accumulation of the outside chain and so on.

2, the number of articles on the site rankings are not significant

When most exchange links are included, the numbers are often taken out as a standard. However, from the updated ranking, a lot of personal sites, articles, included in the number of two hundred or three hundred just, can also be far ahead of the tens of thousands of sites included, of course, these sites I have observed, and did not occupy an absolute strong advantage in other areas. There is no strong outside chain, back to check links, almost no, or only one or two.

3, non-quality anchor text weight reduction

As mentioned above, there are links to almost no web site, ranked in the index of the first number of tens of thousands of second. Lined up in the front of the Web site is full of links. Before, we all understand that friendship links for the weight is a good way to pass, but also a keyword ranking the best anchor text. However, for the weight of the low site links, this role has been gradually reduced. Similarly, for mass outside the chain to the Forum blog, such as anchor text, also seriously reduced, and even caused by the punishment of the reason, so everywhere hair anchor text, now the result is counterproductive. Of course, good outside the chain still exists, especially classified information sites, business-to-business sites, as well as the same industry brand sites, these to the promotion of the site is quite large.

4, the original weight of the article increased

Above said those websites, are in the low condition in front, their only advantage is "original" article more. The original here is certainly not an absolute original, but relative to the search engine is original. I do not know how the other side of the site, anyway, my research method is to intercept a few words of the article, plus quotes in Baidu Search, out of the results are very little, or even only one. One possibility is that these sites are being made from book articles or are directly modified from articles on the web. Second, the entire site of the original article number is also affecting the ranking of the site, these sites due to fewer articles, relatively original, so compared to those who all day update dozens of original degree of less than the site to be good. So, you can try to reduce the number of articles and improve the quality of the article.

Of course, these are only superficial, specific effects are integrated factors, the author is unfortunate, several sites also to K-light, in the study of the new rules, the beginning of a new website tour http://www.pifushui.com/, Guo Hanyu original articles, reprinted annotated, thank you.