New iPhone and watch in the eyes of Famous designers: Disappointing

Gadi Amit, a famous industrial designer and founder of newdealdesign, recently wrote an article about Apple's three new iPhone 6, iPhone 6 plus and Apple Watch products from the design perspective. The article pointed out that the design of the three new products was disappointing. The design style of the two new iPhones suddenly changed, and the design concepts of the iPhone series lacked consistency, A larger screen also means that the user experience will be affected. Apple Watch uses a square rather than a circular shape to blur its positioning. Its function runs on a mobile phone and lacks unique features.

The main content of this article is as follows:

The technology design leader has recently released three very good products, but they should have been excellent.

As in the past, Apple's software design was innovative, and it was clearly better than other companies in terms of functional integration and experience. However, its industrial design is the focus of attention before the release of iPhone 6, 6 plus and Apple Watch. The essence of Apple's industrial design is the heritage of Apple's co-founder Steve Jobs; the unparalleled industrial design has created Apple's brand dominance, marketing promotion themes, and strong influence on people.

For the three new products, Apple made a mistake in industrial design.

Let's talk about the new iPhone.

The two new iPhones have more serious problems than Apple Watch, and they are not as good as they used to be. Compared with the two generations of iPhone 4 and 5, the 6 is more soft in design style. Think about the evolution of the design style of the iPhone family: first soft, then sharp, and now more soft ...... What exactly is this? What are the guiding principles of Apple's design?

Superior brands seek to inject a clear sense of direction and coherence into their design evolution. For example, first-class automakers use Presentation Models to convey their intentional control over the evolution of product line designs. The sudden change in design style made apple's decisions somewhat casual.

However, the design style is only a small problem for the two big screen new iPhones. Their fundamental problem lies in ease of use, which affects every physical experience of the product. That is to say, the objects that barely grasp do not conform to the human size, resulting in inconvenience in use. "Cannot put in a pocket" is also known to all devices of this type, especially for female users. Apple was originally very good at adjusting the user interface to adapt to a larger mobile phone screen. In the past, it also had outstanding capabilities to optimize the shape of the device around the screen. But for the iPhone 6 and iPhone 6 plus, it does not do this: the two new iPhones are equally designed and seem to adopt technical or even strategic design solutions.

Do Apple want to lead the trend from the back, or refuse to lead the trend? Samsung and LG are both working hard to transform the screen to create an outstanding user experience. Sharp has also used Aquos crystal to create a nearly borderless smartphone ...... Why didn't apple do this?

Watch with fuzzy Positioning

Apple's watch is a hard-to-design product. You must know that Apple Watch must cater to a wide range of people with different tastes, wrist sizes, interactions, usage, and daily habits. In addition, it is oriented to a new market that has not yet formed a clear culture of use (that is to say, this market has a huge opportunity ). It is undeniable that it is impossible to solve so many design problems simultaneously through a single design. However, Apple made a strategic choice.

Apple finally made an exquisite and elegant product. There are several color options, which are essentially the same. Apple Watch has an attractive new interaction paradigm. It has an exciting user interface. At first glance, it also seems familiar. However, this stylish and elegant product has a fundamental problem: Who is it intended?

Fashion watches can be said to reflect people's taste. Apple Watch reflects Apple's design style to a certain extent, but it seems far from meeting the requirements of the most cutting-edge fashion talents and is not suitable for the middle class. For some men, it may be too delicate, and for some women, it seems too masculine.

Apple Watch uses a square shape instead of a circular shape, so it is not a watch accurately. It is more of a micro terminal on the wrist. However, you already have another terminal in your pocket-how do you assign tasks to your mobile phone and your smart watch? Apple can focus on this issue and provide an independent device to distinguish it from Android Wear. However, it did not do this, but also chose to use this fuzzy road with the watch and mobile phone.

Apple may want to leave such a big question as the positioning of wearable products to the public culture, but why does it not provide some unique digital technology to arouse people's interest first? For example, provide a special screen size or shape, arc screen, loop screen, screen-less, gesture control, wireless charging? Many of these ideas can be seen everywhere in the tech blog media, and related rendering images and rumors are also circulating.

People originally expected a disruptive product, but apple only brought a very beautiful smart watch. Although the two new iPhones and Apple Watch are better than competing products, they come a little late. After all, big screen mobile phones have already become popular, smart watches have long been the hottest trend in the "wearable" field. Apple's three new products all show outstanding workmanship and meticulous work, but none of them are superior in design or groundbreaking.

New iPhone and watch in the eyes of Famous designers: Disappointing