Opening part: Product Manager's past and present

Opening part: Product Manager's past and present

Almost all nations have ancient myths about the origins and origins of the universe. In our country, there is a myth of pangu's history. At the beginning of the feudal society's study book "kindergarten Qiong Lin", the author said: "When chaos begins, Qian Kun begins to lay the foundation, and the person who rises lightly is heaven, under the heavy turbidity of the gas is the land." -- Introduction

This is not a magic novel of the martial arts gods. It just wants to be an introduction, and it means something mysterious. Next, let's get into the question: how does a product manager come about as a title for a private role, or as a title for an organization, everyone should guess with curiosity like me. Of course, the Internet is so deeply rooted in the hearts of the people, there are two kinds of explanations on the network:

Description of entries from Wikipedia --

"Product Manager (PM for short, also called Product Planning) refers to the personnel who plan and manage one or more products in the company, mainly responsible for product R & D, manufacturing, marketing, and channel.

Product managers need to consider many factors such as target user characteristics, competitive products, and whether the products comply with the company's business model. Generally, a product manager manages one or more tangible products. However, product managers can also describe people who manage intangible products such as music, information, and services. The role of the product manager in the tangible product industry is similar to that of the project director in the service industry.

The product manager's responsibility descriptions are still quite different because of the differences between people and companies. Even in a relatively consistent high-tech industry, job descriptions in different companies are quite different.

In the financial service industry, product managers are generally responsible for managing products (such as credit card combinations) and their profits and losses, and also determine their business development strategies ."

Explanation from Baidu encyclopedia --

Product Manager, also known as brand manager
Manager ). It is an enterprise goalkeeper, brand shapers, and marketing backbone. It is not only a complete marketing operation system, but also a profound marketing operation. From originality to marketing, all related R & D, research, production, budgeting, advertising, and promotion activities are controlled by the product manager. Based on the company's product strategy, the product manager is an enterprise administrator responsible for a certain (line) Product (Media, service, and brand.

Since 1927, P & G (P & G) has become the first product manager (product manager ).
Since the beginning, the product management system has been gradually applied and promoted in more and more industries, and has achieved wide success.

Since then, many leading enterprises in China have successively adopted the product manager management model and stepped out of the "Ivory Tower" of product R & D, so that product R & D can be targeted and quickly meet customer needs ."

I believe that we all agree on these two interpretations, from the first product manager of P & G (P & G) in the United States in 1927 to various industry fields in the world, professional or amateur product management personnel engaged in different types of work. They are a group of people who share their product ideas and silently create one product after another for users to change people's lives, to the sky outside the satellite ship, let us through a small mobile device screen, you can get the previous knowledge and experience. All of this is proud of the designers who provide products silently, and of course our product managers.

Today, we have product engineers engaged in electronics, aerospace, chemical, financial services, education, medical, and other fields. Every minute and second, we can create a product that changes the world. IPhone, Google, cloud computing, and smart city products that already exist or are being formed will be improved in the cultivation of product managers. Here is a story about the growth of a product manager.

Pater, the hero of the story, entered a global information service outsourcing company after graduating from college to provide technical services to global customers. Pater gradually grew from an engineer to a product manager. Finally, he started his own business and became the CEO of a listed company. This story has been described in many science and technology magazines, but it does prove that the product manager is the CEO's "preschool.

The subsequent series of articles will talk about how to become a superior product manager in the form of stories, based on the hero pater.