Original and long-lasting adherence to the website to optimize the success of the protection

The whole website construction production and website optimization process, it seems to be a process around the original unremitting perseverance. After the continuous adjustment of the algorithm, original content has been an unprecedented search engine attention. Original content rich and constantly updated the site, related rankings have been different degrees of improvement. And before relying on the station age and reasonable station to optimize the ranking of some sites, keyword performance is no longer as good as before. There is nothing to go beyond, relying on quality content and good user experience, ranking from behind the site is not uncommon. So what can be perceived is that the search engine seems to be the only content is fundamental, and this also coincides with the value of user recourse.

In fact, website construction and website optimization What is the core secret? No, as long as the code to write the site to meet the basic search engine collection standards, with the station optimization to highlight the theme of the site (general performance for the site's keywords). Website Optimization The rest of the thing, it is very simple, is constantly enriching content, and then through the construction of soft links. Although such a simple thing, can be carried out for a very few! Search a keyword, click the site link to see how the real original is scarce. Scarce is precious, search engine for high-quality content is so hungry, regardless of content construction or link building, with the original will be much easier.

　　First, the content of the king, the original more favored

Content for the king, the first is the site must have content, followed by the site must have quality content, and again is the site is best to have original content. Content for Wang the ideal state of course is that the site has enough quality original content, and these content is constantly updated and rich. This is easy to understand, only content can convey value, content is also the site and search engine fundamental. A website does not have content, slowly will be discarded by the user. The same reason, a search engine for a long time can not search the ideal information, will slowly be the search engine to give up. In several major search engines, often hear users praise Google, it is not only Google "do not do evil" the core value of the propaganda, but it does have a good user experience.

Know what the search engine likes, what users really need, the implementation of the site optimization is much simpler. Since users and search engines are invariably the value of content, I will continue to do the content to the quality of the original trust search and content well. Regular website construction and website optimization colleagues complained: "Who do not know the original King Ah, but the content is only so much, and keep writing every day how possible?" Why not? Since the search engine marketing, we must practice their own beliefs. The original is not difficult, just tell the truth, just to see the words into the written language can be. Original also is not no theme can write, almost every industry even each sub industry, every day will happen a number of news, is every day around these to read, a year can also 365 days not repeating original.

　　Second, the link for the emperor, the effect of better soft paper

Mention link construction, many people must first think of the exchange link. Yes, friendship Exchange is a link building a very important link, but the link building only friendship exchange is not, although the link brings the weight of the general relatively high. Friendship links not only need quality, but also quantity, and the number is just friendship exchange can not meet, because a website can exchange the number of links are limited (generally 30 or so the most appropriate, do not recommend more than 50). There is only one way to increase the number of valuable links, and that is the soft text. We take a5/china/donews and other AdSense platform for example, a quality of the article, the average down can bring about 50 links. And these links from different domain names of the site, but also from different types of sites, does not exactly match the search engine link diversity requirements?

Not only is the industry site or webmaster Exchange platform, now popular with the station to build a station group blog and other optimization methods, also inseparable from the original. Because copying the content of plagiarism, published to the site may not be included, not included what to talk about links? Even if we send the article to the forum, to want content not to be deleted, or to first content to get more attention, high-quality original content as indispensable. Soft Wen not only can get a huge amount of links so simple, soft wen can also enhance corporate reputation, in order to obtain a good reputation. Because there is not only a link, there must be a business name or product service introduction, in general, if the site is left in the article, these and the content of the text will be bound to be retained.

　　Third, the user is supreme, the value is the fundamental

Whether the content is original or high-quality links, whether the search optimization or bidding rankings. Website construction and website optimization is the only purpose for users to see, is to effectively assist sales to improve performance and profit. All methods are means, only the user is the refuge, only the value is the fundamental. I implement the site optimization process, we often find that many sites above published a lot of readability is not high content, although this can also be in a short time to upgrade the rankings, but is worthless. Optimization is not only for rankings, and not just for search engines, the biggest goal of website optimization should be positioned in the user experience, winning users will win everything.

The importance of value can not be ignored, and striving for perfection is a manifestation of value. Many people think that since "content is king", then means that the site as long as there is content, the site will certainly be able to get the approval of the search engine. In fact, this is somewhat glimpse. First of all, search engines can effectively identify the quality of the article, and the overall weight of the site is a separate page for a long time accumulated slowly, second, or to return to users, the quality of content is to attract users and retain users the only way. So the site content construction, less than the need for high quality original content, but also need to be able to effectively convey the value of content.

Since the site construction content for the king, we do a good job of content, and around the theme of the effective transfer of the value of the site, not only for search engines, but also user-oriented. Website construction and site optimization is not a work in a day, so we have to adhere to the persistence of perseverance, as long as we adhere to become accustomed to the time, our success is just within reach. Related website construction and network marketing, professional website construction company Pilotage Technology (www.joyweb.net.cn) has always firmly believed that as long as the pursuit of quality, with valuable original articles constantly enrich the site, will win the final victory.