Original things: Guidelines not included in the original

Baidu Webmaster Platform yesterday released the latest documents-talk about the original items, although the Baidu pointed out that some of the authoritative information on the original article, really let the author feel excited for a while, but after reading the article, feeling that the article is actually just some cliché topic. For example, on the collection and false original instructions, in last year's 6.28 incident, I believe that many owners have tasted the "sweetness." Therefore, the author does not pay much attention to.

Time in the past nearly a year, affected by the algorithm, the original site did emerge a lot, and some sites rely on the original rankings, but some sites adhere to the original but was buried in the information ocean. So many stationmaster spit trough, original really useful? If your original article quality is not low, and for the user is indeed reading value, then may wish to refer to the "Talk about the original project" in this part of the article: Web page differentiation, structured information extraction difficulties.

Baidu's interpretation of this is the current to timely and accurate collection of quality articles have a certain degree of difficulty, the need to cooperate to be able to successfully catch to the site's high-quality content. Here about the technical level of Baidu we do not discuss, after all, the platform is Baidu, since the algorithm requires us to do so, in order to obtain more traffic, then we must go to meet the needs of search engines. So webmaster how to cooperate with search engine, let search engine to catch the website quality content smoothly?

One, the application of HTML tags

I found that a lot of webmaster like to add H1 tags in the logo, and add the site keyword ALT in the logo. This approach is wrong, if the logo used in the H1 tag, then the whole site will become the theme of ALT keyword, resulting in the content of the website article with the theme is not related to increase the judgment of the spider pressure, leading to the judgment of the subject error. Reference to the author of this Guangzhou trademark registration website http://www.sbzcw.net H1 Usage, this trademark registration NET because H1 label used in the article title, on-line 20 days trademark registration related article basically reached the second level, therefore, the correct practice should be the article title as H1 label.

Second, clear structure to inform the search engine site layout

The site is best to use the usual structural layout, for example, if it is a trademark registration business site, then news, or trademark registration knowledge of this type of article List column to be placed in the navigation eye-catching place, and the latest published articles to be as close as possible to the top of the first place to appear. In addition, for the site to set up breadcrumbs can be intuitive overview of the structure of the site, improve the spider's crawling efficiency. Using a tree-like site structure, home-List page-article page.

Third, on the preparation of the title

Although the search Engine Optimization guide has been introduced for some time, in the guide also clearly indicate the correct way to write the title, but in the search results, the author still found that most of the site title to write a variety of problems. For example, a lot of owners are unified in the post plus the title of the first page, this approach will lead directly to the Web site article title repeated high, so easy to let spiders judge mistakes, not included in the article. Therefore, the correct approach should be to add a short web site brand name, or enterprise name, in the article page suffix. Guaranteed to reduce the repetition of the title of each page.

Four, site map production

Site map is conducive to improving the efficiency of search engines, you can use the site map production tools to create a site link Collection page, placed in the site eye-catching place. If there is a site map submitted to qualify, then of course the best. Look at the website Baidu's interpretation of the site map tools: "You can use sitemap tools to tell Baidu your site on what to crawl the quality of the Web page." Help Baidu spider better understand your site, including those that traditional spider may not find. ”

Five, create spider entrance for original articles

If the hard work of the article is not included, then it may be more in other platforms to build the article outside the chain, or update the content of the time to add the chain, to attract spiders crawling. If the content is still not included, then the site is still in the audit period, the weight is too low, or the quality of the article has a problem.

In the "Talk about the original project of those things" after the publication of the document, the author seems to see the next change in SEO is approaching, is the promotion or elimination, by the quality of the content to decide, original content will be more and more attention, may be today's search engine can not accurately identify the original, but One day it can completely identify the quality of the content, blindly collected articles of the webmaster has long lost the ability to create content, then nature will slow a beat. If there are different suggestions, please contact the public Sun CE trademark registration exchange. Article from Gongsunze Guangzhou trademark registration http://www.sbzcw.net/, respect for original, reproduced please retain copyright information.