Peak experience value of the website

First, I'll explain in two ways what a "peak experience" is.
A: Psychologist Daniel Kahneman, after a thorough study, found that our memory of experience is determined by two things: the feeling of peak and end. Daniel Kahneman's "peak-end law" is our shallow consciousness to summarize the experience, and then rely on these experiences to remind ourselves of the feeling. These summaries have influenced our decision to experience the common sense again, and in the process of good and bad experience proportion, good and bad time, the memory is almost no impact, we can remember just in the peak and the end of the experience.
(article Content source: CRM Implementation Expert--Mr. Li Yiwei "from Ikea shopping to see brand customer Experience" article. ）

B: How we feel about events and products, a lot of time is not "mixed feelings", many times, often fall in a specific actual "point", and this "point", whether it produces a positive or negative results, but there is absolutely no denying that, It is an emotional cognition of the climax of the point, is a peak.
Summary of the above two points, a sentence to describe the content of the following article: "Grasp your user's peak experience and feelings, let him in a controlled state to complete the site's virtual tasks, and in a good peak experience to the end of the process."

The following analysis of the "peak experience" of why the user has such a strong impact.

1, "peak experience" is the most critical part of the experience.

Think back to our memories, can you give us the name of a company or website that you often patronize? Are these companies or websites that you are trying to recommend to your friends? Or your most hated company, the most hated site.
If there is, I believe we will remember its good or bad place, at least at a certain point on the extreme and different. Because they are part of our memory, they are part of the specialized difference memory and are a key part of our experience process.

(Q: Where is the peak experience point for your site in the process?) ）

2, "peak experience" is the main reason that affects the result of experience and action.

Taking the view one, a specialized difference experience process, will definitely produce a unique experience result, and this experience result is to the user experience behavior after the early psychological judgment result.

(Q: Do you know the results of your users ' experiences?) Can you predict the results of this behavior? ）

3, "peak experience" is a powerful tool to gain user loyalty.

In the era of "experience economy", the transfer of experience and experience value is a ring of thought. Either of the three laws that lead to pop in the pop boom: "The laws of individual characters", "pay the Law", "the Law of environmental power", or "Starbucks ' perceptual marketing" is actually a way of experiencing the audience. In the process of passing if it is a positive and positive
, imagine that your core and unique experience will be a good bond for sticky users. And the overall experience is the "peak experience" of the memory effect.

(Q: Does your website or product peak experience have this ability?) ）

4, "peak experience" is the late brand and word-of-mouth transmission of the potential power.

For the spread of brand and user Word-of-mouth, remove some of the results of the violence of commercial operations. To a large extent, users are spontaneous and active to promote the sharing of the type. And in the process of "peak experience" here is a good potential impetus. If you are my friend, do you remember the websites and articles I recommended to you? If you were my friend, remember the restaurant and food I recommended to you? Remember what I told you about not going anywhere?
Why, then? Because I want to share to you, my good and bad feeling, I pass to you the result of my experience.
Analysis to the depths-is also the "peak experience" of the later impact of the results.

(Q: Does your website or product have this factor and potential?) ）

5, "peak experience" is the only and not replicable intangible value.

I remember the slogan of a real estate company in Guangzhou: "We don't sell houses, we sell health and life," says Jeff Besosli of the Amazon Chinese station. "We're going to deliver the customer experience to the world."
The above two examples are both intangible and not replicable, and from a receiver, the property has at least passed me a daydream experience of the real estate, which is to make the value of this experience one of the company's core values.
Similarly, the above experience is the "peak experience" late demerit or direct and indirect and "peak experience" is inextricably linked.