Pinpoint user groups so users can come back

Accurate positioning of user groups, give users the authority of the answer, so that users will come again. We all know that the search engine is for the user, and we are through the search engine this platform to show our website to the user. Then back to this very old topic. Our website is not only to please the search engine more to increase our user groups.

So today we're going to analyze the competitor's user base. Let's take this keyword SEO as an example. Baidu above the current SEO three words of the top four rankings are webmaster tools, Baidu Encyclopedia, search outside, there is a Zac blog. The following figure is specific to discuss with you. Then from the above I have a simple analysis of four sites, may be analysis of the wrong, the master do not spray.

First of all, we analyze the first Webmaster tools site user group positioning, the first use of webmaster tools must be the major webmaster, SEO practitioners may also be some beginners use webmaster tools to understand SEO things. So webmaster tools have a very high user return rate, and webmaster tools of all sorts of tools, this also greatly increased the user's viscosity, the utilization rate greatly reduced. And with the increase in SEO practitioners, webmaster Tools, user groups are also increasing. And most of them will have to be increased.

PS: This forum friends should think more about how to stay with the user, so that users will come back to see your site.　There are some specific ways to add Micro Bo Ah, regular organization activities Ah, some measures, this also hope that we dig a lot. The second is the content of Baidu Encyclopedia, this most is not understand SEO and beginners or some people want to find the authority of the solution will enter this link. In my opinion, such a crowd than the use of webmaster tools more than a lot of people, after all, webmaster tools at home is not worth this home. So why would he be in the second position? I think most of it is because this is the internal page of Wikipedia, is not a level two domain name or the main domain name relative to Webmaster tools for his weight to be lower.

PS: Baidu Products I personally still admire his optimization means, fully tap the user power, the use of two domain name on the main domain name of the weight of translation, the most important point is that the filtering of spam is very strict, so that his user experience to improve the quality.

The third is the search outside the BBS module, first of all, we analyze the outside BBS module user groups. Is the search outside the loyal users, is daily outside the chain Commissioner hair outside the chain of places, is the practitioner of SEO, is the webmaster. Then this definition of the search outside the user community may be second only to webmaster tools. So why is he not ranked in front of Baidu Encyclopedia? I analyze a few points:

1, there are a lot of outside the chain Commissioner to send out the chain every day, so that BBS generate a lot of garbage information, and sometimes garbage information filtering, it will hurt the user experience, reduce the user's heads.

2, a lot of outside the chain Commissioner to search outside the chain so that the forum to export a lot of links to the forum's permissions is a decentralized.

3, the content of authority is not high enough.

Through the above 3 points we can see that the lack of an outside forum is not effective one by one to solve, especially for the filtering of spam information. This is also a forum webmaster need to solve one of the problems. But the forum has his advantage, many people go to the forum to post naturally will produce a lot of long tail. May search outside SEO this word fell down, and will not affect the overall flow of the search outside.

Four is a Zac every day. There is no exact answer to this sweet potato. I think there should be a lot of people are running Zac to search the word SEO. There is the SEO related questions Zac's blog can give accurate and authoritative answer it. Through the above SEO this word in the rankings of Baidu site Super sweet potato Preliminary summary of the key content to do optimization.

First, I am the most authoritative.

Second, I am the most popular

Third, I was the highest.

Four, the user is in my here is the most comfortable

I believe you can put the above four points to achieve the ultimate, then your site will be successful.