| Article Description: Popular picks for mobile phone photo social products Instagram. |
The weekend is going to write mobile phone photo socializing, looking for information, carefully looked at the Instagram (my active degree has been significantly reduced in the last two months), surprised, and at the beginning of my active pelting compared to the great changes, before the argument was almost completely overturned.
My previous argument was this: there are two natural bottlenecks in mobile phone photo social products.
The first bottleneck is "information", that is, the information that is taken out of the phone by taking pictures. In the traditional channels, the common situation is to touch the mobile phone for friends to see, while watching and speaking, this is my cat dog photos, this is my go to xxx to play when the photos-information through face-to-face communication to pass. Otherwise, even if you are willing to leave the phone to others to see, he can not watch for a few minutes. The information included in the photos is very small and can be annotated to allow the other person to understand the picture.
The second bottleneck is "subject", where ordinary people's lives lack the theme of photography, and the lack of a theme that can be photographed and shared by others. On my 163 album observation, the largest original category is family life, photos of friends and relatives, travel souvenir photos, the former should not be disclosed, the latter frequency is low. The so-called life with the clap, for most people come in fact nowhere to clap, nothing can be photographed, even if the photos are not worth a look, neither content more lack of beauty.
Based on these two points, most of my photos are not annotated, with a few words (it's really annoying to write a note for each photo), while the good-looking life is less than just a few--not without, but with a small, low frequency. Most of the photos of real friends are ugly and boring. In other words, the normal mobile phone camera can not support the dynamic flow and browsing value. The backbone of the Instagram is not the life with the film enthusiasts, but the typical photography enthusiasts; The popular photo is not the life with the photograph, but the SLR photography. Active users to browse the rapid flow of exquisite photographic works, 羼杂 to see some real friends of the rotten film, as the main dish and garnish.
But it seems that I have been thrown into the Hing.
In the past, Instagram's most popular featured pages were almost entirely SLR, with a dozens of-time brush at weekends, with no more than 1/4 of pure photographic work, mostly for low-quality life. The eye-popping summary is as follows:
1, the life of the photos, readily shared behavior, is fast growing, almost full of Instagram. Instead, the past SLR works became Non-mainstream.
2, casually photographed the quality of the basic no promotion, information notes are very few, as before, most ugly and boring.
3, with more attention (more than 500 people) users, regardless of the quality of photos, praise and comments are quite high. A rotten photo can also get dozens of hundred interactive numbers. They occupy the top 1/2 of the featured pages.
4, regardless of professional quality photos or poor life with the clap, comments content of the same saliva, the low quality of communication and the past identical.
5, I have been concerned about, about 50 active photography enthusiasts, active degree has been significantly reduced, most of them have disappeared.
6, the popular selection page, most of the hair map users are young women.
Simply put, Instagram is moving slowly from Flickr, the initial mobile version, to the photo version of Twitter, even with a little bit of a 51 temperament. The empty and inferior quality of life is no longer an obstacle, and users enjoy it, which is obviously affected by various relationship chains (especially real relationships). From the recent version of the update, the user group can not find the product driving force, seems to belong to the natural evolution of the community. Instagram is transforming into a common user relationship circle, but how this relationship is formed, how it is maintained, and how to break through the two natural bottlenecks, I haven't found a clue. Its active users from the initial pursuit of photography enthusiasts, to pursue and their own, happy to take photos and share the life with the clap, from the pursuit of visual beauty, to the pursuit of a specific group of people's sense of community identity. The community is younger, more water, and more active (durability remains to be seen).
Since I am not part of the new community, it is not yet understood how it evolves. Photography enthusiasts ' living environment has not deteriorated much, fans more, but diluted as a minority, but also lost the popular selection page of the creation of the position of the photographic gas field, so that find each other become very difficult. During the most recent upgrade, Instagram added the "Pay attention to friends interactive reminders" feature on the Message page to help the growing and complex group of users find like-minded people.
It appears that photography has completed its historical mission as an initial user-importing tool. I once thought that the domestic photography level and the foreign difference is too big, is not suitable to copy Instagram. In the past 60 years, the party has succeeded in drawing the Chinese aesthetic level down to a strange point, including the aesthetic of the text, the aesthetic of the vision, the aesthetic of the ritual, and the aesthetic of the morals. The national aesthetic Low-energy makes the domestic photographic works generally lack of appeal, many for the small audience to entertain themselves. This is also I have been not optimistic about the cottage version of the Instagram reason. However, after the market dynamic refresh, whether can understand and cater to the new generation of life with the film enthusiasts, it becomes a fresh opportunity.
Whether to take the photography route, or follow the route, the key point is how to define their own high-quality users and quality content. How to attract high-quality users, how to highlight the quality of content, these are by means of operation to determine. If the Instagram based on a little simple localization adjustment, and then push the product outside, waiting for its own germination, it is too extensive. There is also a need to operate the fields of fine farming.
Finally, a bit of path, in my opinion, is closer to the user model of mobile phone photo-socializing. Instagram's user behavior is similar to a display of strangers, rather than a pure social scene. When your followers, strangers (or alienated people) over a certain percentage, such as 30%, will automatically switch to the display scene, which is a psychological problem. The life under the display scene belongs to the category of "public self-expression", and there is a subtle difference between the "Record Life Corner" which is photographed with the traditional mobile phone.
If you want to get into a pure social situation, especially by enhancing your photo privacy to drive a more active and intimate social atmosphere, you must purify the user relationship. "Limit the number" is currently being validated, and high hopes of the relationship purification method, so Google intends to spend 100 million U.S. dollars to buy path! But the path founder refused! Someone thinks he's crazy! But I admire it very much. Mobile phone photography is very easy to touch the privacy of life, it is precisely this privacy has given the special vitality of social behavior. Guiding users to trust path and building new social networking habits is a desperate one. The path founder has repeatedly stressed that this is a "slow product"-the most difficult, slowest, and patiently nurturing community relationships and user perceptions that touch on privacy. Losing control is likely to disrupt the tempo and undo it.
However, the domestic internet industry has no patience to develop a slow product, smart phone penetration is not enough to support the formation of intimate relations network. Forget the path, and look at what you're doing with your smartphone after 85, and what to shoot. The world is ours and yours, but it is theirs eventually. The beautiful girl always represents the most powerful productivity! (View Instagram Popular selection page self-portrait of the number of female students in the surge)
At the same time, if the overall atmosphere of the hydration, as well as the long-standing low quality of communication, leading to the loss of Instagram photographic users (I subscribe to the camera class dynamic 4-5 pages a day before, now only 1-2 pages a day). This brings new opportunities, and I wonder if Flickr can catch it.
