Product success: 10 Questions to be answered for product evaluation

Article Description: 10 questions to be answered for the product evaluation.

In fact, how to evaluate product opportunities, especially for some large projects, requires careful assessment. Therefore, some large companies or websites need to write BRD before the product project, MRD and other documents, the meaning of this article is actually just want to explain: in fact, same is, if you can answer the 10 questions listed in this article, I believe you can also do a good job of product evaluation, and not necessarily have to go such a complex process.

I am a reservation site, the second half of last year did a restaurant " la carte Reference " project, now from the data indicators to see is also a successful project, interested can go to see:http://www.95171.cn/shop/ b26i07n42340/dish/#menu . This article also takes this project as an example, together with the 10 questions that need to be answered, share with you the reasons for the success of the project.

1. What problem does the product need to solve? (Product value)

This product solves : can only through some basic information of the dining room and the Netizen's comment to judge this restaurant is good or bad, cannot pass the price this dimension to the booking result to make the direction.

2. Who is to solve this problem? (target value)

for who : 1. The wage-earners who care about the price; 2. Eager to know beforehand the quality of the restaurant characteristics of the user; 3. Browse all dishes before dinner and calculate the "smart person".

3. How much chance of success? (Market Size)

Market : In addition to the restaurant environment, Word-of-mouth, the style of dishes and prices have always been a point of customer value.

4. Success in judging product success or failure? (Metric or income indicator)

KPI Assessment : Look at the order data after the line, and from the "La Carte Reference" page to the final realization of the booking ratio.

5. What are the same products? (Competition pattern)

Competition Product Research : There are 2 kinds of similar products in the market at that time: 1.129T-oriented takeaway site, the main low-end merchants; 2. A La carte network (similar in nature, but not well-known and user experience)

6. Why is it best for us to do this product? (Competitive advantage)

advantages : 1. Clear market demand; 2. We are focused on high-end merchants, the market was basically blank; 3. have customer channels; 4. Strong support from the boss.

7. Is the time right? (Market timing)

Timing : It is not good to say that it must be the most appropriate, but because there are a lot of la carte nets appear, let us feel that the order to do must be early, while the competitors have not started before the start, or the back is not good.

8. How to bring the product to market? (Marketing mix strategy)

operation level : The operation of this piece we are a little weak, but only the use of EDM to promote and advertising in the station, but the hope and the user's Word-of-mouth promotion.

9. What are the prerequisites for success? (The condition to be met by the solution)

conditions : 1. From our special merchants began to promote, to ensure that the quality of business pages can be ordered; 2. Due to the temporary inability to achieve the ordering and booking binding, but provides a browse all the dishes, pictures of the basic needs. and inquire about the price of each dish and the core requirements of the total order for dinner.

10. According to the above conditions, give the evaluation conclusion. (Continue or discard)

conclusion : Continue to do it as a core project to complete, as far as possible in the market empty window to launch our products. Because our mission is to "make diners happy and help the restaurant grow." "(Give us a website to advertise, haha)