Ranking in Web2.0

Recently, I accidentally visited Douban and found some subtle changes in its interface. One of them is to remove "I read, I listen, I read", leaving only the same city and group, the specific reason is not particularly clear. But there is another change that makes me very interesting. This is the addition of a "ranking" on Douban ".

Why is there so much interest in this Ranking? In fact, this comes from a sentence I interviewed Yang Bo. Yang Bo once said that Web2.0 belongs to everyone, rankings have obvious guiding properties, which are not in combination with the concept of "mining, sharing" of bean petals. Because for a long time at the beginning, Douban did not say "ranking. In addition, Douban's more popular function is to use the mathematical model to calculate his favorite books based on the user's own operations.

According to Yang Bo, ranking is a kind of information generated by combining the preferences of all people after removing their individual personalities. From the perspective of Web2.0, this is not in line with the characteristics of personalization. However, from another perspective, This ranking is very attractive because it represents a value orientation of the group. For many people, he does not know what to ask, at this moment, information that conforms to the aesthetic view of the masses becomes what he wants. The more people read Sina's News rankings, the more people they read.

In addition, I think this is also the threshold for users to access Douban. Many people have said that he did not know how to use Douban for the first time. Because all the information is buried behind the scenes. Just like a search engine, if a person does not want to search, he does not know what he needs, the search engine is actually invalid for him. Douban is also like this. If a person does not bring books, music, or movies of interest, he will not know how to start the website.

Now, ranking has solved this problem to some extent. With rankings, people can watch the most popular books, most popular movies, and music. This forms a user orientation. In addition, Douban may also try to set up a brand-rankings, and use user-generated data to show the trend of the market. In the future, such rankings may also be combined with multimedia to better enhance the value of Web websites.