Research on Search Engine Methods

The search engine constantly updates technical adjustment algorithms to achieve its efficient, accurate, and ambiguous processing performance, satisfying users' search experience needs. To achieve this goal, seoer must adapt to the adjustment of search engine algorithms and adapt to the changes of search engines. Therefore, search engine optimizers must constantly improve themselves and explore the adjustment trend of search engines.
"Rome is the best choice". Each seoer has different views on the search engine ranking, but many of them can get the desired ranking. Many search engine optimization colleagues will be punished by the search engine when doing website optimization. What is the boundary of the search engine punishment? How can a website maintain its ranking after obtaining a good ranking so that it can be used in the search engine algorithm adjustment. To address these problems, I would like to share with you my research methods on Search Engine Optimization over the past few years. I hope this will serve as a reference for the former and provide guidance for the latter.

Method 1: Research on sorting results

The so-called sorting structure research method is self-evident in the research of keyword retrieval structure. The location and frequency of keyword arrangement can be found through the analysis of search results. Perform information collection and analysis on the top 10 pages in the search engine ranking. Collect and analyze the keyword density, tag usage, and other factors that may affect the ranking algorithm, form a set of Optimization Methods for page and website structure adjustment.

Search engine optimization is a surgical procedure and never knows what the internal algorithm is, but we know what the final result is. Through testing the black box, let us know what we should do.

At present, the sorting structure research method is very popular, and some foreign optimization software such as IBP and webceo are developed based on this idea.

Method 2: product research

Google's bidding rankings have such a rule. When your ads appear in user search results, the user clicks your ads instead of other ads, or, the click rate of your ad in the search results is very high, indicating that your ad is highly correlated with the user's search results. Google's bidding system will give you A high indicator of this advertisement, even if your ads are put together and the price is higher than yours, your ads will be placed in front of them. Google uses user behavior theory and data statistics theory and uses advanced data processing technology to continuously adjust the search engine search quantity and quality, and improve the user search experience. The technology is always compatible with each other. Most search engines have other products. Baidu and Google are good at applying their advanced search engine technologies to other products. Therefore, other search engine products can always find clues to improve the search engine optimization technology.

Method 3: Technical Research

If you do not understand the search engine technology, it is not a good seoer. To understand the search engine technology, you must not only understand the working principle, word segmentation, and information processing technology of the search engine, but also have a deep understanding of the technical core of the search engine's information processing technology and grasp the technology trend, to know yourself and know yourself. We will never know the core of search engine algorithms, but we can grasp the core direction. To improve user experience, search engines must speed up, improve accuracy, eliminate ambiguity, and present diverse situations. For example, Google's search results have a split-column effect. If you do not know the technology, you will be confused, and you will be able to understand the technology at a Glance. There are steps in the direction, optimize the website into a column partition.

Method 4: User Experience Research

Search engines constantly update technologies and adjust algorithms based on the principle of "user experience first" to mine users' search data needs and meet users' data search needs. To get a good ranking, search engine optimizers should take the user experience as the center and form a positive relationship with the search engine. Only when they are in the same direction as the search engine, in order to achieve long-term and lasting development, Baidu gave webmasters another suggestion: "Only when there is a tacit balance of interests between search engines, webmasters, and Internet users, this industry will develop smoothly. The rapid development of your website will only keep you and your users and search engines farther and farther away. The search engine and webmaster should develop harmoniously and embrace a beautiful vision together ." Search engine optimization should focus on users to study how search engines improve user experience, adjust websites for search engines, and improve user experience. For example, the search engine considers that too many advertisements on the page are poor user browsing experience. The website webmaster should reduce the JS Code on the page and tell the search engine that there are fewer advertisements on the page.