Search + website + user this is the ecological chain of Chinese search

According to Baidu's updated algorithms, Baidu has cracked down on poor websites, cracked down on link sales, and cracked down on Trojan-infected websites. In fact, White Horse expects the Chinese search market to better have a healthy search ecosystem chain, we all know that Baidu is essentially a search company. It is not a high-tech company like Google. In addition to Google search, Google is still able to lead and innovate in many high-tech fields. The only alternative to Baidu is to build an ecological chain for Chinese search. Which is an ant family in the Chinese search market: an enterprise's website. A small search and retrieval link in the Baidu Chinese ecological chain. More energy should be put in the construction of the ecological chain of search + website + user.

1. Start with the chain of the above ecological chain: search.

The search itself is a conscious or unconscious behavior of the user. The specific manifestation is the embodiment of the user's search term, people who have done website optimization know that users' search keywords are mainly divided into three categories: Information words, navigation words, and transaction words. From users' unordered search actions, what websites need to do is to study user behaviors and users' temporary search intentions. The straightforward aspect is the keyword research of website optimization. The sooner, the more thorough, and more complete the research on the good and bad keywords of an enterprise website (taking into account the upstream and downstream of the industry) the more you can make your website grow, the faster it starts.

2. Intermediate link of the ecological chain: Websites

Chinese search provides enough food for search users as an ant-family website. The essence of a website is to allow users to use it, to confuse users, and to provide users with appropriate products or services, I think Baidu has repeatedly said that it should be here to fight against poor websites and against repetitive websites. Xiao Bian believes that the website should proceed from the use of users, and do not care too much about the boundaries between originality and non-originality. We can go to many IT news websites to check whether an article has been reposted many times, but these articles are still browsed by many users, this shows that the article is useful, informative, and practical. We will not talk about the original construction of website optimization here. We will only talk about the construction of useful content for users. This completes the essence of the website and the intermediate part of the ecological chain is qualified.

3. Ecological chain: Users

The user is God. This sentence applies not only to the offline mode, but also to the online mode. The website quality standards are determined by the user, the clicking of God directly affects the PV, UV, and conversion rate of the website. Users click the link of the website to enter a website, the instant scanning of webpage titles, instant scanning of webpage navigation, and instant scanning of webpage content forms a user experience that we are familiar, the instant orientation of website users makes the hand of God everywhere between webpages.