Search engine bidding promotion optimization of the key words

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First cite a comparison as the official definition: keywords in the search engine to do the bidding promotion process is the site owner to tap the potential customer's words, words, sentences, and even symbols. When the user triggers the search behavior and submits the word, word, and sentence of the site's main submission, the site's main ad will appear in the Search engine page results. Small head of the auction assistant today to give you a detailed explanation.

For netizens, search behavior has become a habit. When users want to find their own products or services, they will habitually search search engines (not the same as the search engine is not consistent). Therefore, for a variety of products, services, the supply of web site owners, keyword selection is its development potential customers an important link.

However, the choice of good keywords for search engine bidding promotion is not an easy thing, there are many factors to consider. If the keyword is related to the theme of its own website, and such as the audience to find what kind of words? If there are some keywords can invade the alarm system enough to affect the potential customers of the product preferences, so as to tap these potential customers more demand? The painstaking effort to analyze and study is essential. So specifically, how to reasonably find the precise search engine bidding promotion keywords?

In fact, for the choice of search engine bidding promotion keywords, regardless of which search engine bidding promotion, there are some similarities, the following Ye Jianhui to say this common four keywords.

1. Brand words

Brand Word refers to the word that can embody the brand title of strength. For the general customers, search brand words have a strong eye, and has a high degree of loyalty, so if the brand word has a certain brand effect, and brand words are not ideal when the brand word search engine bidding promotion. If the brand's natural ranking is the first, and there is no bid, it is recommended that you do not need to bid.

2. Industry words

Industry words refer to the words which embody the particularity of a particular industry and express the category of products. This category of words to some extent will affect the potential customers of similar products, but also belong to the Enterprise Keyword potential choice vocabulary.

3. Product words

Product Word refers to the site of the main products provided by the name, nickname, product times can show users the most direct search purposes, is the key words necessary vocabulary. Such words may face the most direct demand, bringing the most direct potential customer vocabulary.

4. Product Consultation Words

The product consultation term refers to the vocabulary used for consulting products, which is more close to the user's colloquial words. These keywords are often more accurate, and affect the customer's consumption decisions, the conversion rate is often the highest.

The above is Ye Jianhui on the search engine bid promotion keyword choice of some views, if there is any problem or wrong point also hope points and exchange.