Search Engine Optimization Strategy (i): the selection and reorganization of key words

With the search engine optimization into the white-hot competition, more webmasters will be the site how to get a better ranking in favor of SEO optimization. Why do some sites in search engines have a good ranking, and some other sites are not even a name can not find it? Is there any secret involved in it? This chapter is about how the site can be better in search engines to get a strong competitive edge to do to discuss.

　　First: Filter keywords.

Choosing a valid keyword is the first step in getting a higher ranking for your site in the future. So what is the choice of keywords? One of the key techniques is that users search the search engines for the phrases they use.

1, the key word understanding. Before collecting the key words to understand the search engine is for who service, but also understand the user's search habits. Most people in the search at the same time accustomed to a word or a short sentence combination to find what to look for, how better in the optimization of the user's search habits into the site, then won half of the success.

2, to determine the effective key words. The specific keyword selection involves a lot of factors in it. The most popular words are not necessarily suitable to do, unpopular words may not be bad. It's easier to start with something that someone else hasn't done, and it's easier to grow as well. General screening will use Baidu index, Baidu search associated words, filter out the long tail of the related words.

3, the key word judgment skill.

A: Keyword Summary, carefully note the site involved in a variety of possible keywords, do not judge it before screening. No matter what type of website you are, try to take the user as a starting point and think about which user groups will bring benefits to your site.

B: Learn the life factor. Collect the user's search habits, listen to other people's opinions, see if they will be how to search for the content, perhaps inadvertently will appear some even you can not think of words.

C: Analysis log. Many times stationmaster ignores a detail, the analysis log will want you to know what person uses what keyword to visit your website, certainly also can through the traffic statistics to realize.

D: Refer to competitors. Check out the websites that are similar to your topic and see how the other person writes the keywords and describes them so that you may also get some unexpected keywords. But do not directly to the other people's things to use, because you do not know the other side in the design of the site before the feasibility of the keyword analysis.

　　Second: Selected keywords

1, the keyword reorganization. After the full research work, we should be able to filter out a part of the feasibility of the key words, the next job is to filter out the key words to reorganize. Make them into phrases or phrases that are commonly used by everyday users. A simple example: if you have the keyword "website optimization, SEO optimization site" can try to combine them for "website seo optimization." Reasonable combination of novel keywords conducive to the improvement of the site rankings, will make the site to obtain a higher number of visitors and users.

2, Discard keywords. All we have to do is look for keywords that are not often used in search engines, but are related.

A: Remove the Stop keyword, keyword in the ", you, ME, the ground" and so on.

B: The complexity of the simple. Remove a phrase or phrase that is not relevant to the subject.

C: Spelling the wrong word is useless, give you can not take the weight. But finding a word that is often spelled wrong can improve the flow of the site.

　Third: Choose the best keyword

Come to this step, we should list a part of the key words. But the selection is still used only a small part, then how do we take the essence of it? Use the remaining keywords in search engines, do not just focus on the word is hot enough. Relatively cold some words are also easier to start, because the hottest words are often competitive and the most intense, while the secondary key words. In the choice of key words to find the best keyword and the need for the balance point of the key words to start.

Conclusion: The optimization of search engine is to optimize the user experience, this paper mainly discusses how to filter and reorganize keywords according to the user's search habits. Hesitant time is limited, the next time we will specifically through various aspects of further discussion of search engine optimization strategy. This article original binary network www.zhihuiseo.com,A5 starting.