Search Engine Optimization Technology Tutorial full version chapter II keyword strategy

Part II: The core of search engine optimization: keyword strategy
Keywords are generated based on the statements entered when a potential customer or target user finds your site in a search engine
(Keywords) concept, which is not only the core of search engine optimization, but also the whole search engine marketing must revolve around the core.
　
selection of key words
First identify your core keywords, and then arrange the combination of keywords to create a keyword group or phrase around the core keywords. For enterprises, businesses, the core keywords is their business scope, such as product/service name, industry positioning, as well as business name or brand name. To sum up, the following tips are available for selecting keywords:

1, stand on the customer's point of view
What keywords will a potential customer use when searching for your product? This allows you to get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and sales staff.
　

2, to expand the keyword into a series of phrases/phrases
Without a single word, but on the basis of a single vocabulary expansion, such as: marketing → network marketing → network marketing management. English keywords can be used search engine Overture famous tools Keyword suggestion Tool to these keyword groups for testing, you can see your keywords in the past 24 hours, the frequency of searches, the best keywords are those who are not widely abused and many people search the word. Chinese tools can be used in Baidu's "related search" and Google provided by the Keywordsandbox tools for keyword matching and expansion.
　

Tools Recommended:
Google AdWords keyword tool: query for a specific keyword common query and extension matching
Https://adwords.google.com/select/KeywordSandbox
Baidu keyword tool: Query specific keywords of the common query, extended matching and query heat
http://www2.baidu.com/inquire/dsquery.php

3. Make multiple permutations and combinations
Change the word order in a phrase to create a different combination of words. Use a combination that is not commonly used. Combined into a question. Contains synonyms, substitution words, figurative words, and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word combinations, three-character, four-word combinations.
　

4, does not use the meaning too extensive keyword.

If you are engaged in packaging machinery manufacturing, choosing "machinery" as your core keyword is not conducive to attracting target customers. In fact, in order to accurately find the information needed, search users tend to use specific words and combinations to find information (especially two word combinations), rather than using those large and extensive concepts. In addition, the use of too broad keywords, also means that your site to compete with more Web site rankings, it is difficult to win.