Search engine's value source-search engine technology

Source: Internet
Author: User
Email and search engines have long been the two most popular and popular internet businesses. CNNIC statistics for the end of June 2003 show that internet users use email and search engine ratios of 91.8% and 70%, respectively, in nearly 30 network services in the top two. Users of the search engine satisfaction is also very high, which, the search engine services expressed very satisfied and more satisfied with the 23.4% and 50.3% respectively (the first of the services), expressed dissatisfaction and very dissatisfied with only 3.9% and 0.9% (at the end of all services). Search engines have a long-standing role in the Internet world. It was the search engine that had relied on Yahoo's miraculous rise as a portal site. In the increasingly complex world of the Internet, the face of increasingly complicated and massive online information, Yahoo's search engine has for people in the internet world to travel, surfing provides almost no alternative to the tools and means. Yahoo, through search engines to provide users with value, but also greatly to win and enhance their own value.
 
Today, the search engine's status is not only weakened, but more intensified. After Yahoo, Google has created a new miracle with its search engine's technology innovation, bidding rankings and professional style. At home, Baidu, Hui Cong also in a very short time by virtue of search engines to achieve great success. With the continuous development of the Internet industry, with the search engine technology and business model of continuous innovation (especially with the integration of online advertising and innovation), in the second half of 2002, the search engine has caused a high degree of global Internet industry attention, A major change in the internet industry, triggered by search engine innovation, is brewing and happening.
History and reality have proved repeatedly: Search is the commanding heights of the internet world.
This is an indisputable fact. This fact is also the corollary of another fact: the world is moving very rapidly from the "Information Age" to "information economy" through the Internet. Today, if you are still talking about the "Information age", and you are still tirelessly repeating the slogan "Information is Money", it is certainly obsolete (at least in many places). The important difference between the "Information age" and the "information Economy Age" is: the former emphasizes the value of information itself, and thinks that as long as the solution to the shortage of information resources will bring about the promotion of value; the latter believes that information is not scarce, on the contrary, the advent of information technology, especially the Internet, is spreading information, and information previously seen as precious is moving towards " Garbage ", only to solve the information screening, processing, purification and excavation, only from the vast amount of information, such as garbage found in the real knowledge, can bring about the promotion of value.
The success of Yahoo and Google demonstrates how critical it is to understand the Internet and occupy its commanding heights. What do you mean, deep? Profound is the ability to grasp the long and inner things through the temporary and superficial phenomena of things. It is obvious that the Internet is a tool for information delivery and transmission, and a new information medium. But what hides behind these obvious appearances is something very different: the development of the Internet is leading to the "public" of information delivery and delivery, the business value of information delivery and delivery is being reduced, the key thing is not whether the rapid, mass delivery and transmission of information, but whether in the expected time and place, In the manner and cost of expectation, get the desired information; that is, the focus of business value is extending and shifting from the "sender" of the information to the "receiving end", or, on today's internet, helping people to receive information effectively is at least as important as helping people effectively send information.

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