Search engine and Seoer cut the "war" and "Love" of Chaos

In theory alone, the relationship between search engines and seoer should be "one glory, one loss" of interdependence, because seoer in various occasions constantly strengthen the search engine brand, the search engine brand to create a great role-a few years, SEO in China's great heat has proved the seoer of search engine brand to strengthen the role.

At the same time, Google, Baidu in the network of the world's continued strong development has given the seoer greater opportunities for development space.

As a result, all search engines (including Taobao search) are welcome to seoer at least in their hearts:

In the preface to Shanhui (ZAC), the head of Google's anti-spam group, "SEO actual code," he says, "not only designers and programmers, CEOs and ordinary users can benefit a lot if they know more about [SEO knowledge]" Cutts.

　　

Baidu in the "Baidu Search Engine Optimization Guide 2.0," The beginning of the summary of the grassroots webmaster situation said: "According to the DCCI2010 of China's Internet webmaster Survival and Development Status survey data show that the Chinese Internet Webmaster Monthly income below 500 yuan and no income ratio of more than 50%, the main profit model is still mainly advertising. ”

"Baidu Search Engine Optimization Guide 2.0" also said: "Search engine to encourage and support the ' White Hat seo '", "search engine and SEO behavior is a benign symbiotic relationship."

But search engines know that the so-called seoer are ambitious cattle, bohemian accustomed, they only consider whether they can get more profit from SEO, they will not toe comply with the search engine rules. Let these seoer go on, will destroy the entire search engine brand, and even destroy the entire network order, search engines must lead the SEO direction.

It is from here that the contradiction between search engine and seoer has come into being.

As long as you think about the seoer of Matt Cutts identity--Google anti-spam group in charge, we can understand that the search engine for the seoer of the complex mood, not only encourage, but also can not indulge seoer do whatever, Must guide Seoer's SEO practice toward the reasonable SEO direction development.

In the "SEO actual password" preamble next Matt Cutts stressed: "Some people think that SEO means only the garbage and deceptive means, this is not true."

"Baidu Search Engine Optimization Guide 2.0" is clearly stated: "Another kind is called ' Black Hat seo ', this kind of SEO behavior utilizes and enlarges the search engine the strategy flaw (in fact the perfect system is nonexistent) obtains the more user to visit the quantity, but these more visits, is to hurt the user experience the expense, therefore, Search engines will be curbed by a number of strategies. ”

From the search engine said it is not difficult to see, "Search engine and SEO behavior is a benign symbiotic relationship" is only a good idea in theory.

In such search engine hope leading SEO direction and seoer unwilling to be dominated by the battle, search engine in absolute technology, brand, capital strong position. What's more, search engines not only hold their own search rules, but also occupy the absolute moral to the highest point-they have to "hurt the user experience at the expense of" the "Black Hat SEO behavior," the pain of the killer is for the orderly development of the network world.

This is not entirely unacceptable for seoer who rely heavily on search engines for development.

But search engines are not ideal moral models – including Google, which advertises "Don't be Evil" (Don t do evil), for their greater commercial returns, they are also constantly infringing copyright, constantly creating false information, not only damage the interests of consumers, but also seriously damage more high-quality small and medium web site ( Including the interests of seoer.

In recent years, about Baidu for their own commercial interests, Baidu search rankings on the ranking on the top of the site to Baidu ads, otherwise it will be intentionally by artificial non-technical means to screen some of the normal ranking of the site "Baidu Manual Intervention (keywords) ranking" how powerful "Baidu seo experience" has become in the Seoer never stopped.

This kind of understanding is originated from Seoer, stationmaster practice unproven perceptual experience, after got a lot of authoritative news media of interview corroboration, Baidu to this silence deepened the seoer including the Chinese to search engine this kind of impression.

And, like Google, Baidu and other search engines, although the verbal respect for seoer, but in fact, whether Google or Baidu, the seoer "shop bullying" attitude is very obvious: keyword ranking rules of the opaque, the so-called cheating site punishment standards opaque and no apology to the site of manslaughter-- Not to mention the compensation.

　　

The most obvious example is that, 2011 due to Baidu database problems caused by all rely on Baidu's Chinese web site overall data significantly reduced (a small number of sites incredibly increase), triggering a large-scale panic in the domestic webmaster "628" after the big earthquake Baidu, Baidu officials have no position to date.

This repeated occurrence of the case deepened the vast number of small and medium-sized webmaster to Baidu, Google and other search engine distrust, and further strengthen the vast number of small and medium-sized webmaster Heart "Black Hat seo has an undeniable argument is: You can not guarantee full compliance with the rules of the search engine, you can in ten years after a search engine to be valued by the site." Who knows when search engine will make a big change to its algorithm, let thousands of white hat website disappear from search engine "(Shanhui language) of crisis consciousness."

Therefore, through the mass copy collection of Web pages and the production of mass spam links to improve their site keyword ranking has become more seoer only choice, because for them, if the rules do not have future expectations, so as to break the rules, but also may let themselves more of the present hope.

What's more, the small and Medium-sized website also has Farb strong luck psychology, everybody is so, not so I silly I, search engine can not shield (k off) All cheat website, I do not believe I so unlucky.

Thus, a variety of spam information on the network spread Prairie Fire, a variety of "to harm the user experience as the price" of the search engine high ranking constantly appear.

Such a situation allows a strong search engine directly victimized, criticism from all walks of life, such as when, Jingdong Mall and many other brand sites "vote with the foot" left the past most rely on the search engine to promote the road.

And a large number of small and medium-sized sites are not winners, because the entire network of ecological deterioration led to frequent changes in the search engine, lowered the anchor text link and the weight of the chain, the Forum (blog, classified information) outside the chain search engine weight is declining, seoer optimization difficulty and the risk of increasing costs.

Still, the search engines and seoer, which are separated from each other, do not really reflect on themselves, and their dependence on each other and the unconventional "war and Love" of the opposite is still continuing day after day.

This is reminiscent of Ye Shengtao's novel "35 More" end-"the next day a group of open ships came here to Park, the town will perform the same story." Such stories are also being performed in the towns and cities, which are ordinary and ordinary. (This article by SEO Yunnan original starting, copyright, Wenzing, reprint, please use link form to indicate the origin of the article http://www.gouyn12.com/cnnet/195.html)