Search Engine Marketing: How to improve the conversion rate of the website

Search engine Marketing (SEM) has been a hot topic in network marketing, this phenomenon will not change for many years. Because, in the Internet entrance dispute, the search engine's monopoly position is almost difficult to waver, even if the recent rise strong dynamic website navigation is not good. Excuse me, let you give up using the search engine, can you? So, to any business or individual SEM, search engine is still the core battlefield of network marketing. If the search engine marketing to maximize the effect? This may be an issue of countless semer headaches and concerns.

Now do SEM enterprises or individuals, often grasp the web design links, resulting in the loss of many potential customers. In other words, companies through the PPC or SEO and other channels to introduce traffic, and does not have a substantial significance. When users see your site, there is no visual beauty to speak of, can not even find their interest or the target content, will continue to stay? What is the value of this "bubble flow"? What about the conversion rate of the website? In fact, this "cup" is the emergence of traces can follow, the following in-depth discussion on how to make web design more in line with the requirements of network marketing.

1 Semer not focus on search engine marketing strategy and methods, lack of marketing awareness. There is a very interesting phenomenon, the east copy a bit, the west to come again, perhaps the North is also good, will "copycat" carried out in the end, also called the website operation. What's more, the front copy finished, and looked at the fresh, or the whole again replaced. Toss and go, there is no direction, really suffer the web designer. I think, perhaps such "Semer" oneself also do not know what to want?

2 The ability of the web design personnel of their own problems. This is more trouble, after all, the level is limited, really want ta design a "have to expect" site, can be said to be more difficult than ascend. Of course, if there is enough patience, it can be developed slowly, but is the time allowed? In the long run, it is recommended that the SEM team absorb excellent web designers to come in and fundamentally change this phenomenon, which is beneficial to the promotion and growth of the team.

3 Semer and web Designer communication problems. Assuming a very good site planning program, the same is given to the best web Designer to make, in theory, the effect should not be too bad. In fact, if the designer is working hard and semer, it is difficult to achieve the ideal design effect. Only Semer always keep track of the progress of designers, find problems, solve problems, is the wise. Do not wait for design completion, and then fault, may waste more time.

4 Poor user experience design. Apple, for example, is a Mac, iphone, or ipad, and its sales are an astonishing number. This and Apple always pay attention to details, the effort to create a user experience is inseparable. Small spell in the "Apple China-user experience design Apple Storm" in the article also on the Apple website user Experience design gave a high degree of evaluation and affirmation. In contrast, now many semer ignore this point, only pay attention to the beauty of the site, the user experience to do the work of almost 0.

5) The design effect lacks the innovation consciousness. Innovation is always a controversial keyword, and people always remain silent about new and unforeseen things. What exactly is innovation? Small spell that, all conducive to user experience, can improve the conversion rate of the website marketing ideas, are innovative, often reflected in the details of innovation. Take NetEase news reading, when you arbitrarily create a paragraph of text, there will be a "I to pick the wrong" feature, small spell think it is very new, this is similar to the portal site does not have. Small details may be quietly changing everything, and so is web design.

This article by the Search Engine marketing (http://www.xp-sem.com) webmaster writing, reprint please specify the source!

thank ant1900 for submitting