Search Engine Ranking 39 people talk (ii)-Use of keywords

Users use a keyword to search, the position of your site in this keyword is related to the following factors, these factors are: Title tags in the keywords using the page content of the keywords using the content of the page and the relevance of the keywords (subject analysis) H1 tags in the keywords using the domain name in the keyword use page Keywords in the URL address use the keywords in the H2,H3,H (N) label using the keywords in the Alt or Title attribute of the picture use the keywords in the Bold or strong tags using the keyword in the meta Description tag using meta Keywo Keywords used in the RDS tab

Title tags in the use of keywords (weight: 4.9)

Egol
Title tags in the content will be aggravated display in search engine search results page (serps), SEO is the most important factor.

Andy Hagans
In the past few years, the Title tag has been the most important factor in the site SEO.

Russ Jones
Is the most important factor that affects CTR (CTR) in the Search results page (Serps) and is the most important HTML tag you can control. I give the weight is not the highest, because it involves a duplication of content issues, a good title tag can play a good role, bad title tag will make your page suffer.

Christine Churchill
If you are only ready for your site to do an SEO, please design a good title for your Web page.

Elisabeth Osmeloski
Title is not only the most important factor in your ranking, but it's also the best way to get clicks on your search results page.

Chris Boggs
By modifying the keywords in Title, we have seen very significant changes in the ranking results, especially for large stations that have acquired a significant amount of external links (IBL). Of course, it also depends on the content and the use of keywords in IBL. In addition, the location of the key words is more and more helpful to the rankings, especially those who put the brand name behind the key words of the station.

Keywords used in Web page content (weight 3.7)

Scottie Claiborne
It is very important to properly distribute the included keywords in full page content. Because the search engine is more and more intelligent, do not simply list the keywords, to incorporate keywords into the content of the Web page, so that you can help search engine analysis of the content of your Web page.

Aaron Wallif
I think it's a fuss, it will drag your rankings, search engines are more inclined to use the topic analysis to identify the content of your Web page.

Michael Gray
Pages that do not contain text can also be ranked, but additional effort is required, such as whether the site is trusted and the anchor text that links outside of the station.

Web page content and keywords related degree (subject analysis) (weight 3.4)

Eric Ward.
Once your site has been trusted, this factor will get a very high weight.

Aaron Wall
Using semantically related words will make your Web pages easier to relate to other Web pages, while also helping to name many long tail keywords. (the so-called long tail keyword, refers to some non-mainstream keywords, but as long as the time is long enough, still can get considerable clicks-translators)

Wil Reynolds
This should be consistent with the site theme of the external link you obtained.

Marcus Tandler
I think this factor will become more and more important.

Chris Boggs
According to recent tests, search engines seem to like the diversity of keywords, like synonyms for keywords.

H1 tags in the use of keywords (weight 3.3)

Eric Ward.
To see the theme of the site and the keyword in this tag is consistent, an industrial cleaning machine site contains a

Aaron Wall
If the keywords in the H1 tag and your page title as well as the anchor chain text arrangement is too neat, may harm your rank. If you have a large number of repeat areas in your site because of a template problem, your site will be indexed less frequently.

Ben Pfeiffer
It's no longer important, but it's still necessary to optimize the pages, and it's also very useful for organizing page content.

Jill Whalen
According to my test, the keywords in the H tag have no effect on the rankings.

Keywords in the domain name use (weight: 3)

Jonah Stein
If your domain name has been registered for many years, without a horizontal line, and contains your key keywords, there are 1/4 possible, your site ranked top ten.

Scottie Claiborne
It is only useful if the keywords in your domain are separated by a horizontal line. The accepted theory, however, is that too many horizontal lines in domain names can create trust problems, so it is not necessary to have a domain name with more than two horizontal lines. A good brand is better than a domain name filled with keywords.

Aaron Wall
If the domain name and keywords are exactly the same, I believe the ranking is very helpful. This shows that one, they may be the leader of this topic, two, they may pay a large price for this domain name.

Mike McDonald
If a domain name contains your important keywords, I do not see any harm. In the SEO world, one of the few consensus points is the importance of linking text. If your keyword is in a. NET domain name that contains 50 keywords separated by horizontal lines, I don't think that's worth much.

Keywords used in page URL address (weight: 2.8)

Barry Schwartz
It is valuable to highlight them in search results.

Aaron Wall
It is not as important as a fully matched domain name, but it will increase the click Rate (CTR), and sometimes some people will use the URL directly as the anchor text, which is also useful.

Ben Pfeiffer
It's very useful for Yahoo, and it helps with navigation.

Keywords used in h2,h3,h (n) tags (weight: 2.8)

Aaron Wall
If the keywords in h tags and your page title as well as the anchor chain text layout is too neat, may hurt your ranking. If you have a large number of repeat areas in your site because of a template problem, your site will be indexed less frequently.

Thomas Bindl
Is the second important page index, its weight change from time to again, sometimes, h2/h3 can have the same weight as H1, or higher.

Mike McDonald
Similar to the H1. In fact, the text style can reflect the importance of a keyword in the sentence, search engine is not silly, they know css, abuse H tag can lead to some negative effects, this is not surprising.

Use keywords in the Alt or Title attribute of the picture (weight: 2.6)

Andy Hagans
It's important to search for a picture, but it's not as important as a normal Web search.

Scottie Claiborne
To the picture link, the Alt attribute plays the role of anchor chain text, in this case, the ALT attribute has a certain effect, but for the unlinked picture, the ALT attribute is only useful for usability and has no effect on SEO.

Natasha Robinson
In Google's localized search, I did see some sites ranking with the text in the ALT tag.

Keywords used in Bold or strong tags (weight: 2.3)

Scottie Claiborne
Add some words from the text to show that you think they are important, the search engine in the analysis of these words will be highlighted in the text of these increased attention.

Ben Pfeiffer
There are some help on the rankings, but not very much.

Jill Whalen
I haven't seen any evidence of this in real life.
Keywords used in Meta Description tags (weight: 2)

Scottie Claiborne
A good description will help you get a click. Meta-Description tags are still used as site descriptions in many small directory services and search engines.

Danny Sullivan.
is important for the search results display.

Ben Pfeiffer
Descriptions tags are very important. Should be unique and include your target keywords so that the search engine can generalize the content.

Keywords used in Meta Keywords tags (weight: 1.2)

Barry Schwartz
Only Yahoo is using it, and I doubt how much Yahoo is going to use.

Natasha Robinson
You can attract the search for spelling mistakes in Yahoo.

This article International Source: Http://www.seomoz.org/article/search-ranking-factors
Chinese translation Source: Comsharp CMS official website