Search engine-search engine technology

Abstract: The competition for search engines in China has reached a fierce level. In addition to Baidu, Google, Sogou, and Yahoo have not yet formed a stable position.
In the past 2006, the search engine industry was sometimes the most chaotic year. Yahoo is struggling to cope with the troubles and personnel shocks caused by rogue software; Baidu temporarily ignores others due to revenue pressure; Google strives to develop channels with Chinese characteristics in China to strengthen its localization; sogou continues to focus on users and traffic, and continues to focus on technologies and products.

In 2006, Google's head, Schmidt, first came to China and launched a Chinese domain name with the Chinese name Google. Although the name was compromised by most people, but this is still considered an important sign of Google localization. What is more local than the name is that Google has been vigorously developing agents in China for a year to strengthen channel construction.

However, Google's efforts have not achieved much success. IResearch's report thinks that Google's share in China has declined and has aroused dissatisfaction with Google. When Zhou Shaoning, president of China channel and sales, and Wang Huainan, Asia Pacific marketing director, quietly left, no one may doubt that Google was on its way down the road.

Cooperating with China Mobile and entering mobile phone search may be the biggest highlight of Google in 2006. However, how can this initiative achieve benefits, maintain cooperation with operators, and establish a stable profit distribution model, it is still a problem Google is trying to solve.

As the dominant Chinese search engine, Baidu's 2006 is not flat. The growth of market share and operating income is accompanied by the troubles of growth. However, Baidu has made great progress in content copyright. The cooperation with Wei yakang's mother allowed Baidu to break through the copyright dispute, win joint lawsuits from five major record companies, and establish partnerships with the hundred generations, this makes Baidu dominant in digital content copyrights.

Like Google, Baidu is no longer willing to stay in Baidu for a long time. The launch of Baidu Space has made Baidu the most viscous and active product, and winning a News license has revealed Baidu's ambition to enter the portal. The announcement of its entry into Japan also shows that Baidu no longer sticks to the domestic market and looks at the international market, although it is not familiar with its national conditions abroad.

Yahoo started in 2006. From the portal to the search, I returned to the portal, and then launched an independent search engine. Every move showed that Ma Yun, the new manager, did not have a clear plan for Yahoo China. Xie Wen's departure from Alibaba Cloud Lightning showed Yahoo chaos.