I realized that this was a breakthrough. After I went back, I quickly summarized my ideas and applied for an American patent in June. In July 6, 1999, the U.S. Patent and Trademark Office approved a patent with the patent no. 5,920,859 and with me as the sole inventor. At the end of about 96, two graduate students from the computer department at Stanford University thought of the same solution. They later created a search engine called Google, google's website still says that their technology is Patent-pending (Patent pending). I don't know if the US Patent Office will approve another such Patent. Anyway, the hyperchain analysis method is gradually accepted by various search engines after 98 years. Because links are a fundamental feature of network content, at this time, the search engine began to use the retrieval technology in the Internet era. The world is unpredictable. Since 2000, the network bubble quickly burst. Major search engines were either acquired or put on sale. All search engine companies that use the law of popularity and quality were not spared. So where is the search engine's way out?
■ Law 3 self-confidence law
The law of popularity and quality solves a technical problem. However, since its birth, a search engine has never been a pure technical Image. It integrates technology and culture, market and other factors. To solve the survival and development problems of search engine companies, we need the third law of search engine-the law of self-confidence.
In 1998, there were not many people taking a company named GoTo.com (now renamed Overture) 500 miles away from Silicon Valley. It just bought a technical service for a search engine, and then auctioned the owners of those websites for their ranking in the GoTo search results. Who paid more, whose website is in the front, and the payment is calculated based on the clicks on the website by netizens. The payment is not required only when the search results are displayed. This is the earliest practitioner of the law of self-confidence! According to this law, in addition to word frequency statistics and hyperlink analysis, the relevance sorting of search results focuses more on spot price auction. Those who have confidence in their own websites will be at the forefront. Confidence is that you are willing to pay for this ranking. What needs to be declared is that the law of self-confidence is also the name I set for this model. No one has summarized this in the previous documents.
Today, when the network industry is in a slump, GoTo is booming, with a market value of up to $1.3 billion and a revenue of up to 35% of Yahoo's total revenue. In contrast, which of the following portals can earn 1/3 of the total revenue from their search engine services? The reason is that GoTo first practices the self-confidence law of search engines. In the past, all search engines were charged by CPM, which was used for reference in the traditional advertising industry and did not consider the instant, interactive, and easy-to-bid characteristics of online media, click to charge is to provide direct sales leads for website owners, rather than advertising in the traditional sense. The law of self-confidence changes the embarrassing situation where search engines collect money by CPM, and creates a truly internet-based charging model.
In China, Baidu has been committed to promoting the cultivation and development of the search engine market. Now, we have joined the search engines of major portals, using Baidu's bidding ranking system to practice the third law of search engines, we provide a platform for 100,000 of website owners to demonstrate their self-confidence, attract potential customers, and discover sales leads.
