SNS research Column Since Friendster launched the social network service (SNS), it has set off a boom in Social Network Services (SNS) around the world. The Social Network Service (SNS) site wants to change the Internet through the record of Interpersonal Network relationships. Traditional portal websites have tens of millions of users, but each user exists in isolation. In our daily life, there are various relationships between people, which constitute a social network. The relationships between people have a huge impact on real life. In traditional portal websites, these important information is not stored. Starting from Friendster, people began to describe the Interpersonal Network. In the future, social network services (SNS) will become all network services (text message, auction, dating, job search, game, search ......) . There are many social network service (SNS) sites around the world, but most of them are based on the imitation of Friendster, coupled with classified advertising, dating, supply and demand information, text messages and other traditional services. An important topic of Social Network Services (SNS) is the effective description of Interpersonal Network relationships, that is, the guarantee of network quality. In terms of "ensuring network quality", different websites have made different explorations. Typical examples include freindster LinkedIn Orkut liring. Now we will discuss it separately. 1. Friendster In Friendster, you can search and invite each other to become friends, and you can easily add friends to friends. Therefore, the interpersonal network can quickly expand and it is easy to have tens of thousands of friends. This leads to questions about the quality of friends. As a pioneer in Social Network Services (SNS. Friendster has made great contributions to the development of social network services (SNS). Now it seems that some designs are somewhat outdated. 2. LinkedIn LinkedIn is primarily a social network service (SNS) for job recruitment. It is difficult to add friends to LinkedIn on all social network services (SNS) sites. In addition to friends you know, you need to introduce friends on the Internet to establish friend relationships. This is very helpful for ensuring the quality of the network. LinkedIn introduces the practice of transferring trust through friends, which is very innovative in design. In practice, it takes a long time to wait for the introduction on the interpersonal link, and the user may lose patience. The Design of LinkedIn was not recognized in the later Orkut design. 3. Orkut Orkut is famous for its launch by Google. In many places, Orkut is very similar to Friendster, but Orkut is more open than Friendster. Your new friend can see the network of friends of the other party and add friends on the network as friends of the other party. Therefore, Orkut's interpersonal network can be quickly expanded, which also causes low network quality problems. Obviously, this is valued by Orkut designers. After the revision, Orkut absorbed the design of the US presidential vote and added the rank friend function. Everyone may give anonymous comments to friends in the circle. With regard to anonymity, I think it is mainly to avoid "Retaliation" and "transaction" and make the evaluation more objective. There are two types of anonymous ratings. 1. Trust and sexy vote anonymously. 2. Select anonymously for each link in five different closeness levels (haven'tmet, acquaintance, friend, good friend, and best friend. There is also a design called fans, which can be called name voting. Because the other party can see that their fans are those, Orkut's anonymous evaluation mechanism has made a good exploration to improve the network quality. In addition, Orkut can be added only by invitation. Network quality is controlled to a certain extent, but this is controversial among SNS designers. 4. liring The launch of liring is later than the first three. Liring is innovative in ensuring "network quality. Liring has three new features: 1. Refined relationships. Liring refined the relationship. There are 12 relationships (family members, relatives, teachers and students, students, colleagues, fellow villagers, neighborhoods, and the same path ', liring.com is more objective than "friend relationship. 2. Link quantification. Each type of link has different weights. 3. liringrank technology. Liringrank is the quantitative description of "Relationship Closeness ". Liringrank and other mechanisms ensure the quality of the network. To ensure the network quality, add a friend to liring and ask to know the user name and email address of the other party. That is to say, before the relationship is established, both parties must contact each other and use objective words to describe the relationship. Make the denial of the relationship natural. For example, if your college description is related to you as a colleague, your denial is natural and does not affect your feelings as if your "friend" was denied. There are also the number of liring records where "link description is denied" is recorded in the liringrank calculation, which is very helpful for improving the network. Compared with other sites, liring invitation is not very important, but it is a weak factor in liringrank. Friendster, LinkedIn, and Orkut all regard the invitation relationship as an important link. In fact, invitations are often just a link. As long as the website is published, many strangers can invite them. Therefore, liringrank has some reason to look at the invitation relationship. To realize the revolution of the Internet in Social Network Services (SNS), the accurate record of Interpersonal Network relationships is all the prefix, and it is easy to add traditional services later. To effectively describe social networks, Social Network Service (SNS) designers still have a long way to go. The road is long. We will continue to work hard. |