Seasonal fluctuations and hotspot predictions for website keywords

The website keyword search index is not invariable, will change with the season, the popular trend, and so on some factors. Some words such as the previous TV, sewing machine, DVD and so on have become less and fewer. Even a high ranking will not bring a lot of traffic to the site. As time goes by, keyword search volume drops, so your site's keywords to change with time to make certain changes in order to deal with keyword changes. Among these factors, seasonal fluctuations are the most obvious, and the other is the festival and other key words. Baidu Index is very easy to see this change, we take "spring" as an example in the Baidu index as shown in the following figure:

　　

From January to March in 2012, the search is the most, which is the specific expression of a word over time, and then the "Winter" index of the following figure

　　

In 2011 October-December was the highest index, so we can conclude that the index is under the influence of the season will be very large, and then the seasonal line related to specific products, such as summer: chiffon skirts, dresses, t-shirts. Also such as winter: down jacket, leather, cashmere coats and so on. Holiday categories of keywords, such as mooncakes, college entrance Examination materials, Zongzi, these products. How to grasp the sale is also our webmaster to do a lesson.

How to predict the trend of the key words, there are some keywords will fluctuate with the social hotspot, such as the previous days of the 2012 Forum Olympic Games, the word in 2012 July search is very, but now the heat is not as good as before, as shown in the following picture:

　　

Also like the previous days of Zhou Kehua was killed news to some sites brought a lot of traffic. In the current highly developed era of network, not lack of hot news, all kinds of door event powder debut, how to see and capture these high flow of keywords is our webmaster to do some homework.

Of course, the flow through the hot words will not necessarily have sales conversion rate, so not necessarily suitable for all sites. If our website is a sales of products of the electronic mall, we too much introduce unrelated social hotspots brought about by the flow, how to sell the transformation, it depends on how we put their products and the introduction of the news, establish a certain logical relationship. If all aspects are not connected, such a flow of traffic is meaningless unless you are hanging Ggad or clicking on a class ad site.

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