I am also a small seller, and I have once done a seller with a 0 beginning. I know the difficulties of a small seller.
Once upon a while, I faced a bunch of items and asked myself why I was half cheaper than a large seller. Why didn't I buy anything? Why do we all buy from big sellers ?! After thinking for a long time, I realized that it was my own problem, not the buyer's problem!
I have summarized the following reasons. If you make a mistake or miss it, I am still tired of making it up!
1. Insufficient credit! -- This is the key!
Without good credit, who dares to buy things with you? In the same way, if you are a buyer, a large seller with a credit of 3000, selling a silver necklace of 200 yuan, and a small seller with a credit of 3, selling a silver necklace of 50 yuan. Their brand, size, and introduction are all about the same product. So I would like to ask, if it is you, who do you dare to buy? Who will you buy? If it is me, of course I select a large seller! Although I am more expensive than others, a whole 150 yuan! But I bought it with peace of mind!
Someone may ask, why is it so expensive that he still buys it? The reason is very simple. People are big sellers, and they have thousands of high praise. What about you? Which of the following are my explanations? If you buy something online, you can buy a seller with a reputation, a quality seller with no credibility. This product will never work well! Remember?
Personal suggestion: you can find a few things that are cheaper (or something you are idle about) to start shooting for one dollar and gradually accumulate your credit. Nothing can rush for success. There will be an excessive stage in everything. When you have overcome this difficulty, success will be waiting for you!
2. Recommended bit problem! -- Display the key of the product!
Many buyers have found that why do they always see commodity recommendations from large sellers while searching, while the relative proportion of small sellers is relatively small? This is a problem with the Recommendation bit. If you buy a recommendation site, you can better understand your product and increase the product browsing rate, thus increasing the transaction rate. Some small buyers may feel that their products are good and they will naturally come to the customer. Wrong! Only when you buy a good recommendation space can more people come to see your product. I tried it. I bought a recommendation space for the same product, and I didn't buy a recommendation space. At the end of the day, I bought two recommendation places and sold none of them. At the same time, when I bought a recommendation, the page views rate reached over 1000. If I didn't buy one, the page views rate was only over 200! Five times worse! However, I do not recommend small buyers to buy recommended places here! The reason is very simple. Even if you have bought a recommendation space, there are very few people who will buy your stuff. You can just look at it at most! Unless you have a high price, a super cheap purchase channel, or you want to sell at a loss!
Personal suggestion: small buyers are not recommended to buy recommended places. -- Because the recommendation space is too expensive! Small buyers have a low family creation rate and are not suitable to buy together! You can purchase some windows to show what you think is good. The price is definitely low!
3. Price problems-the key to price!
A good price will certainly attract more customers and people! To do sales, you must first understand the sales skills. For example, if you sell 100 RMB for the same product and credit, and the other party sells 98 RMB for the same product, who would you like to buy? From the buyer's point of view, the buyer will certainly buy 98 yuan! Why? It's very easy. The difference is 2 RMB! Sometimes, 2 RMB can bring you a larger profit margin! This is called consumption psychology. Although the difference is only two yuan, the buyer thinks that the difference is two digits and three digits, not the two yuan! You can check my products. They all end with 8 or 9, and few of them are integers! Because I firmly believe that the difference of 2 yuan can bring you more profit space !!!
Personal Opinion: Please drop the price of the integer in your store by 2 yuan! Believe me, believe in yourself! The profit margin of RMB 2 is always much larger than the profit margin of an integer!
4. Image Design-sales focus
Many small buyers asked: "My stuff is obviously very good, the price is fair, or even very cheap. Why don't I buy it? Have you seen your own images? Have you designed a good image? Or is it just a hasty solution to the image? Such a small seller should have a good reflection! You need to know that the picture is not just a picture. She is the window of your product and directly faces the items you sell. Online shopping is actually a pure difference. The images you see are not very good, but they are very beautiful. Clearly, the pictures look pretty, and what you get is much worse than the pictures! (One of my bad reviews is like this.) Maybe it's because I made the picture so beautiful or why? The buyer gave me a poor picture and I felt very depressed ~ However, I know where the problem is. It's an image. I once did an experiment. I did not make any modification to the same product. I sold it out and bought a window display. As a result, I did not sell it at the end. No one even asked questions! I logged on again and made some modifications to the image. That time, I sold it and many people asked questions. This is the difference. Instead of deceiving consumers with pictures, you hope to keep the pictures close to the physical objects. In addition, do not forget to modify your pictures. In this way, you can.
Personal suggestion: eBay image processing is not recommended. The effect of processing is not flattering! If you don't know about ptotoshop, go and learn it! I also learned it for my Ebay! Now I can basically design my own images, but it is not very beautiful. In addition, do not use pictures of others! I spent more than three hours designing an image to make it look better !!!
5. product category and Product Introduction
A good classification indicates whether more buyers are interested in your products. Some buyers think that it would be better for me to classify the items I sell into other categories. Will more people look at them?
Wrong! A big mistake! If you do this, it will only cause no one to read it! Because this will become the way people who want to buy can't buy it, and those who don't want to buy it will naturally not want to see it! If someone wants to search for a product, it will not be able to search for your product. On the other hand, people who don't want to buy the product will see your product and check the title to find that it is not what they need. Of course, they won't go into your product. The product introduction should be detailed as much as possible, so that buyers can know exactly what they bought. A good product introduction can drive buyers! For more information, see my product introduction.
Personal suggestion: do not confuse the categories of things. The introduction should be detailed as much as possible. Don't let people think that zookeeper understands it, but they lose their desire to purchase. It is best to clearly write the product name and price. If there is a size, you should write the size, size, specification and so on. The important thing is, don't forget to write your postage! Don't mix water and fish, wait for the buyer to take a picture before you tell people "20 pieces of Ping mail", "30 pieces of express delivery", and "50 pieces of EMS". If so, I will also faint ~
6. Answer questions-increase in the potential purchase rate
Answering questions is the key to the potential purchase of a product. If a person is interested in your products, he will ask questions. No one will ask questions as boring as they are. Whether you can answer your questions in a timely manner represents the success rate of your deal. Some buyers may say: Some customers are so angry that they can ask if they are genuine, new, or second-hand! I am selling brand new products! Hum! I deleted your message and was too lazy to answer you!
It is very likely that you have deleted your money! Customers may have such questions. It is not their fault. It is very likely that you have not clearly written the product introduction before the customers can ask such questions. Of course, there may also be some questions in the customer's mind, and they do not dare to take a picture at will. In fact, as a seller, you should answer the questions for the customer rather than deleting the message.
Personal suggestion: Do not delete messages from customers at will. Take messages from each customer seriously. This is a potential purchase rate! If he left his contact information, you should leave a message to tell him that if he wants it, take a picture and contact you.
7. Contact the buyer-Key to the deal
Contacting the buyer is a key process after the deal. Active and timely contact with buyers indicates whether your transactions can be completed quickly. If you are waiting for the buyer to contact you, sorry, it is very difficult! Take the initiative to contact the buyer and send them a completed deal letter. I have sold and traded so many Zhuang businesses that no more than 20 buyers can be contacted. I sent a small gift to the buyers who could contact me. Because I am very grateful to them, and I like such a buyer! Speaking of the deal letter, I will copy a deal letter I sent to the buyer for your reference!
Personal suggestion: do not always take off without time and do not take the initiative to contact the buyer! Please tell yourself: "Just send a letter. You can make money in a few seconds !"
8. After-sales service-Relationship between buyers
It's no longer the end of selling. Have you contacted the buyer after delivery? You asked them, "Have you received your product ?" I think few sellers can do this. But at least I have done it! Online shopping is not a face-to-face transaction. It should be better to contact the buyer to see if the time is too long. I should send a letter to ask if something has been received? Are you satisfied? Are there any quality problems? In this way, it can prevent buyers from giving negative feedback. You can understand the buyer's status after receiving the goods at the first time, as well as the buyer's feelings. The buyer will think that your after-sales service is truly home, and you will also buy your stuff in the future.
Personal suggestion: create a group of eBay buyers or QQ for Ebay buyers: enable communication and feelings between buyers and sellers. It takes a little time to cultivate relationships with your buyers, that is, building on after-sales services. I hope you can take good after-sales services! Very important!
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Note: At 02:24 AM, I am still writing these things. Maybe another product will be logged on later. As a small seller, I certainly hope that more small sellers will grow up and become a large seller! Let's work together! Be a big seller! Believe in yourself, success will always belong to you!
Please advise if you have any shortcomings! Thank you for reading my post with patience! Thank you!
The following is a special email that I sent to my buyers. I hope it will be useful to you. Let's take it as a reference!
● Hello! Commandid _ commandid
● Thank you very much for purchasing the product ◎ kawayi Yayu ◎!
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● Yan ya's name: Zhu yanjun (you can call it "∩ _ ∩ ミ)
● Your phone number: *****-********* (this is a fixed phone number for your company. If you do not feel comfortable buying a phone number, you can call my home phone number)
● QQ: *********** (when adding, indicate "eBay buyer ")
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● Remittance method:
Select one of the following bank remittance methods. ◎ Kawha yi Yayu ◎ take the form of payment to delivery. Please send the remittance as soon as possible after receiving this letter.
Delivery within 24 hours!
(ABC) --- ******************* (my name) (account location: ** City)
(China Construction Bank) --- ****************** (my name) (account location: ** City)
(ICBC) --- ******************** (my name) (account location: ** City)
At present, I cannot accept remittances from the post office! Sorry! Commandid _ commandid
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In order to facilitate the transaction with you, please fill in the following information after remittance, so that we can better deliver the goods for you!
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Dozen★Is required.
★Your eBay User Name:
★Real name:
★Shipping address:
★Zip code:
★QQ:
★Mobile phone number:
★Best contact time:
★The bank you selected for remittance:
★The total amount you send:
★Product Name:
★The items you want to purchase (please write them as detailed as possible ):
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★Your selected mailing Number:
1. Post Office normal mail [Arrival in 7-14 days depending on the region] (Additional Postage 8 yuan ):
Scope: All China Mail regions are supported.
2. Post Office express package [arrival within 5-7 days depending on the region] (Additional Postage 15 yuan ):
Scope: China Mail area.
3. leased line EMS: [Arrival in about 2-3 days depending on the region] (Additional Postage ranging from 20-30 RMB)
Scope: China Mail area, the price for lifting G20 yuan, more than g plus 6-9 yuan each.
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● Thank you for your patience in entering the above information, and please send us an email after remittance, and deliver the goods to you within 24 hours after finding the money!
● Thanks again for filling in the above information carefully (it is quite troublesome to fill in so many items)
Kawaii wish you a pleasant deal.
Author: kawaii