SEOmoz released the 2011 Google rankings Factor survey report

SEOmoz recently released the 2011 version of Google rankings factor survey report. The SEOmoz through 132 top search engine Optimization experts to poll more than 1000 search results and summed up the latest ranking factors change. But these consolidated data can only serve as a reference, but we can use it as a more authoritative guide, at least on the premise that Google cannot disclose it. First, let's take a look at the pie chart with the change in the rank factor, and we can see the trends of these factors in the two pie charts for 2009 and 2011: SEOmoz.

From the above two graphs, we can see that the search engine (mainly refers to Google) in the two years in the ranking algorithm changes. 09 ago A site to get a good ranking, to focus on the domain name and outside the chain, and with the rapid development of social network in recent years, social factors have become a search engine to judge the quality of a website an important indicator, From Google and Bing to the release of social search and Google acquisition PostRank can see the clue. In the 2011 chart, social indicators increased from 5.3% in 09 to 7.2%, while the proportion of the external chain was diluted to more detail.

The factor table classification more detailed, from the domain name layer to the page layer have carried out a detailed index analysis, such as the domain name layer keyword Use this item detailed analysis as follows:

　about the keyword domain name in the overall ranking factors accounted for the proportion :

　　

　But the use form of the keyword in the domain name to the domain name rank value influence parameter is more detailed:

　　

This chart does a similar analysis of the various factors mentioned in the pie chart, and the data is very detailed. To summarize this report, there are several areas that need attention:

1: Ranking of search results for domain suffix

Com–org–net–gov–edu–co.uk–info–us–biz

2: Single page optimization factors

Long content is easier than short content to get a good ranking, the title or URL too much for SEO, keyword in the page appear in the earlier the better.

3:nofollow and DoFollow

This question does not have to tangle again, the survey shows nofollow the chain to the rank to be useful! Many people are entangled nofollow in the end have no use, believe these 132 person's opinion should be correct.

4: About the outside chain

The impact of the pure chain on the site rankings is reduced. Do not only focus on the chain when the home page (the main domain name), more to do outside the chain.

5: Socialization Factors

The result of this survey is that Facebook has a bigger role than Twitter, and there will be a follow-up article on this site.

Finishing compilation: Shenzhen seo-http://www.520566.net

I do not have the means to complete, just to do a simple introduction, recommended to all engaged in Google English optimization friends to visit the official website: Search Engine ranking Factors