Shake the sweat of Class 6 bosses

Shake the sweat of Class 6 bosses

Wenzhou Metropolis Daily)

When enterprises complete the accumulation of original funds and transition to intensive planning models, many owners will feel heavy pressure, because every move of the owners is closely related to the sustainable development of enterprises. Are you confused or rashly attacked? Is it beyond the self-improvement or not? As a result, the reporter recently sorted out the six types of bosses during the company's transition period, and hoped to give some inspiration to others.

No changed stereotypes

Main features: We regard our past experiences as the omnipotent key. We never pay attention to the information between our peers, nor learn the strengths of others. Everything remains the same as me, and enterprises cannot "die" for a moment, but it is always a big deal.

For example, the boss of Enterprise A said that in the early 1990s S, the annual sales performance of Enterprise A reached 20 millions or 30 millions yuan, while "Ao Kang" was an inconspicuous small factory. Today, on the road to kangzhuang where enterprises are developing, "Ao Kang" has already exceeded the dust, while Enterprise A remains at its original development level. He said numbly, Wang zhenxiao is brave.

Speaker's suggestion: Zeng Xuguang, Chairman of huashi Corporation, believes that constant learning and constant opportunity seizing and breakthroughs are the driving force behind the development of the company. Being rigid and unchanged is definitely not in line with the development rules, enterprises will also lose their competitiveness.

Comments from reporters:

When her mother watched her son grow older and her bad temper did not change or her academic performance was as disappointing as ever, she sighed sadly: "How are you three years old ......"

A manager with all questions

Main features: Both watermelon and sesame seeds. Their words and deeds influence every small change in the company. The result may be that they cannot hold the unstable watermelon and can't pick up much sesame seeds.

For example, Enterprise B is always tired of running its ideas in every corner of the enterprise. He calls the heads of relevant departments for a meeting every day, generally four hours each time, more than seven or eight hours, the language repetition rate is extremely high. "If I am the workshop director ......" "If I am a planning manager ......" In this case, it is inevitable that subordinate ears itch.

Speaker's suggestion: the market needs to be subdivided, and management must also be subdivided. Everyone's talent is always limited, and nothing can be done if everything needs to be done. The enterprise owner should fully explore the subjective initiative of its employees. Said Dai deli, Chairman of jiehao shoes.

Comments from reporters:

Too much intervention and confused concepts are imposed on others, leading to the gradual loss of the subjective initiative of talents. This practice is undoubtedly a perfect addition, and it is more than a failure.

Copies of all copies

Main features: cloud and people, with new ideas and initiatives in the same industry, are copied without analysis or digestion. The outcome is often quite different from expectation.

For example, when a small and famous C Enterprise's sales method was transformed from mall wholesale to chain stores, the marketing strategy of a famous Wenzhou enterprise not only imitated the image of stores, in addition, advertisements are also followed by People's ass, making a big fuss about the so-called brand. After a year and a half, the account book has a large deficit.

Guest comments: Zheng yujian, patent holder of nano-shoes and CEO of Wenzhou super-luxury shoes Company, said that, like writing a novel, the author has no accumulation of life, but simply copies the story without thinking, not only does it not get a good reputation, it will also be the next "Document Copy. The same is true for enterprise development. We cannot imitate or follow the trend intentionally. It is best to take nutrition on the shoulders of giants and operate according to the actual situation.

Comments from reporters:

There are a lot of effective people, and don't worry?

Listening to people's dependency

Main features: the control of enterprises is powerless, and major decisions depend on others. Even if an enterprise is an elephant, people often take their noses.

For example, the strength of Enterprise D cannot be underestimated. Because the boss is deeply engaged in production and development, he does not have to worry much about other affairs. Most marketing affairs are operated by agents, leading to chaotic marketing structure, in addition, the company is not a competent deputy responsible for marketing, and the company will soon encounter a critical juncture.

Guest comments: Jin junmin (Former Chairman of "Lin zhongbird"), CEO of inner xiute clothing company, believes that enterprise leaders should have the ability to make decisions while fully listening to others' opinions, over-reliance on others will often lead to business development deviating from the normal course. This size should be in the owner's own hands.

Comments from reporters:

Many enterprises do not take the initiative to open up the market, but wait for the merchants to come to the door. This is called waiting for the rabbit; the boss does not have the opinion but all rely on others to support the facade, that is, the fight that cannot help.

Undo anything without hesitation

Main features: we have taken a negative evasive approach to things we do not want to and do not dare to contact.

For example, the sales records of sandals and cotton shoes produced by e-enterprises over the years are not good. The boss neither analyzes gains or losses, nor conducts market research. At the moment, the product development has become a good trend. Soon, the market share of the product did not expand, but showed signs of shrinking.

Guest comments: "If you do not get into the tiger's point, you will get the tiger son ." "The difficulties are the greatest challenges and opportunities," said Wang Zhenyu, CEO of the okang group. Shanghai does not admit that it is made in Wenzhou. I prefer to let okang shoes enter the Shanghai market. Wenzhou shoes are not as cool as men's shoes, And 'beautiful body' is available here ."

Comments from reporters:

"The future belongs to those who are indomitable and hard to give up ." This statement of roroland should be a recipe for this disease.

Blind Model with no considerations

Main features: Seemingly fearless heroism. without full consideration and preparation, it is often painstaking to implement strategic changes.

For example, enterprise F was originally a family-only enterprise with "Parent and Child Soldiers. The boss introduced a large number of talents almost overnight, and spent huge sums of money to launch a fierce charge on brand expansion, in the hope of a short period of time for enterprises to promote the brand in China. However, the results are counterproductive. The brand has not been recognized by consumers, and a considerable amount of investment has also become rampant.

Guest suggestion: Chen Min, president of Wenzhou garment chamber of commerce and Chairman of Zhuangji group, said that every company should give itself a position. The owners should consider the advantages and development directions of the company. Otherwise, it will be time-consuming and material-consuming.

Comments from reporters:

It is said that there is such a rich man: He asked the craftsman to build a three-story building, but not the first or second floor. This castle-like fantasy is similar to the development goals of some Wenzhou bosses.