Starbucks: The summer fun in the mail

There must be two kinds of people around you, collect all the cups call the Dragon's Starbucks brain residue powder, or a spit Groove Starbucks coffee hehe, there is no other place to go, the trend slipped into the corner of the Starbucks.

At the same time, Starbucks is also considered in the restaurant industry the most technical fan son, in addition to the tireless update brand app, actively promote mobile payment, Starbucks also with large and small technology companies have a good relationship, carefully to create fashion and technology brand image.

1986 Howard Schultz buys and Retrofits Starbucks. 15 years later, Starbucks has become the world's largest coffee retailer, coffee processing plant and famous coffee brand. The company has grown into a large enterprise with more than 5,000 retail outlets around the world. There are so many brand strategies behind the coffee empire that are worth repeating.

Starbucks rarely uses traditional advertising to advertise, and believes that multiple branches in the same region can establish a brand image and increase the convenience of customers. As a result, Starbucks has a large number of adjacent branches, green icon on the street, enhance the brand awareness, but also greatly facilitate the coffee consumers.

Coffee culture and coffee shop experience, Starbucks special brand strategy. Pay attention to the "experience" outside the coffee: American casual atmosphere, into the local architecture but not yet personalized store design, literary and artistic fresh furnishings, melodious music in the store. These form part of the Starbucks marketing style.

Today's restaurant industry, is no longer the McDonald's through expansion can quickly occupy the market situation, brand capture young consumers need get more and more skills. Whether in brand advertising, social networks or mobile marketing has a different degree of focus, webpower China marketing experts to take you to feel the summer Italian full of Starbucks mail.

Spring Infinite Good, a "love the Earth, you only need a cup" e-mail jumped into the eye. The message is intended to call on consumers to participate in "Love the Earth, a cup of power" activities, using their own cups to patronize Starbucks stores, buy drinks to enjoy the discount. e-mail design part of the Starbucks Paper cup icon quietly replaced with covered vegetation of the Earth, listing 2014 from the accompanying Cup to the store to buy drinks from the MSR card members, for the Earth to save more than 1,500,000 cups of digital, has been recognized by consumers of environmental protection, infected consumers and Starbucks action. Not only demonstrates the corporate social responsibility, but also the brand and public welfare image of the organic combination.

This is a summer limited star ice dumplings listed new product promotion mail. At the time of the traditional Dragon Boat Festival, we are familiar with the Chinese culture of Starbucks, the introduction of local characteristics of new products, and Chinese consumers about the sweet when the ice. Head map to a large new poster way to show the star ice dumplings, and traditional zongzi, coffee, as if to say: Coffee more with star ice dumplings Oh. At the same time in Jiangsu and Zhejiang Shanghai Store launched a limited gift of the beautiful handbag activities. The slogan is very few, a picture wins thousand words.

At the beginning of June, Starbucks's summer battle was getting better, calling for a "summer fun" with members! In addition to the summer essential ice music, this summer, there are new surprises! In this wave limited new products with coupons and other marketing initiatives, Starbucks on the preferential information, and did not take the eye-catching CTA button to stimulate consumption, the way to pass the brand is more conservative, sometimes inaction is promising. Starbucks at its own pace to promote the "product with products", "Members with friends" sales of positive circulation.

Consumer Insights the star-full-score Starbucks infused the brand into the bubble experience. Starbucks tried to express the idea through this e-mail: Starbucks in the summer, in addition to the star Ice Music, as well as Starbucks steam drinks--fizzio steam music! The way for the summer to play steam can be more than a new listing, Starbucks use e-mail to inform members they also for the ice shake tea to provide customized steam adjustment services, Starbucks hope to new inflatable drinks for the summer to inject a new vitality, elegant and full of personality of the Mail issued, it seems to invite a though stout steam to encounter.

Starbucks's summer marketing strategy is further heated up, with the official website unison, "Blooming Midsummer" brand-new campaign in various media channels. Warm up with a variety of surprises for the July 17 ice-drinking day iced. With colourful hues, Starbucks tries to ignite the user's passion for online and offline activities like fire.

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Starbucks: The summer fun in the mail