Stock Learning: the wisdom of stock trading in Lin Yuan (zt)

Gross profit rate is the most important financial indicator of the profitable machine. It is more than 18%, and the gross profit rate is stable or rising. Small Investment and large output.

Profitable companies have some characteristics.

First, you can see the total amount of money it makes. The total amount to make money cannot be low. In addition, gross margin must be reflected in financial indicators, that is, the gross margin must be high. We don't think that the gross profit rate below 18% should be taken into consideration. The higher the 18% or above, the better. It is best to have a gross profit rate of 80 or even 90%. And its profitability. We usually consider making a profit per share, with at least three or four cents per share. This is what we can choose. Then there is PE. The PE level is active. How can we determine this indicator? This indicator represents our purchase point. It is dynamic. Next, I will introduce PE in detail.

There is also a change in gross margin. The change in gross profit margin is one of the most important aspects of the forest garden soil solution. If you can thoroughly understand this indicator, you may not know other indicators, at least your investment will not make a big mistake. As long as you thoroughly understand the change in gross margin, I don't think your investment will fail. When you invest in an enterprise, the gross profit rate must be stable. Of course, the first is stability, and the gross profit rate cannot be decreased. Gross margin changes must increase, and stability or increase is the foundation of our investment companies. If the gross margin of a company falls, I do not invest, and I do not participate. Gross margin changes are the most important financial indicator. This is very important. This is a financial indicator.

What kind of company do we choose to make money from the company's appearance? In terms of appearance, it means a small investment and a large output. Its profit is not produced by increasing investment. It must be a small investment, and so must we do business. Like opening a restaurant, I invest 1 million yuan and want it to earn 0.1 billion yuan. Instead of making 0.1 billion yuan, You need to invest 0.2 billion yuan to get it. I have repeatedly stressed this kind of company. We must make a certain amount of investment and have an unlimited output. This is our favorite company.

In the next three years, companies that have increased by 10 to 20 times are baby shares, giant brands, and industry leaders. Many old ladies who sell food are the richest in Japan because they invested in Sony in 1950s.

Our favorite company is narrowing down and looking for small shares. Let's talk about the baby's share capital. The share capital is small, but it is already the boss of the whole world in the industry, or the boss of all China, with a very high market share. This kind of company is the most likely to increase. We need to find a company that will increase 10 to 20 times in the next three years. It is a small share capital with a particularly strong profitability. This explains why we choose such a company. The expansion of share capital, because the securities market must be a bubble market, and this bubble is PE. This market will enlarge it. I hope it will be a double enlargement. One is the enlargement of profit. It must be a good company, and its profit is constantly increasing, increasing every year. In this way, we will talk about the growth of profitability. Another is the expansion of share capital, which will bring us unexpected income. This is available abroad. Sony was invested in 1950s, and Sony was a small company. Therefore, many Sony stocks were sold to old ladies who sold vegetables. This company has grown up, so now Sony's boss, these old ladies are all the richest in Japan. Although Sony is losing money now, it has enough equity and we will grow with it. The market is following it, and it's still strange if it doesn't make any money. Therefore, we enjoy double amplification. If you have understood this, the company must be cautious. You can enjoy the double amplification of it to make a fortune.

Our market is not one or two times ahead of your profits this year. In the past, I realized that three years of asset growth is required. You must increase your stock warehouse by 10 or 20 times. Therefore, we must be cautious when selecting a company. Some companies are good companies and can make money, but their shares are large enough to make money, at most, we enjoy the bonus it brings to you. We are not pursuing this east-west region. We are pursuing unconventional development. Therefore, we must enjoy the double enlargement of share capital and profit. Such companies are our favorite. In the novel, which company will this kind of company produce? Just now I spoke about the most important thing about certainty. How can we achieve certainty? We want to talk about the best choice of baby equity and giant brand. It is itself an industry giant, and a brand is a big brand, but its share capital is very small. Here we choose. Fan Wei is reduced.

The stock selection technique is that its product is preferably a winning enterprise with thousands of years of culture or fierce market competition. There is also the choice of some monopoly enterprises without competitors.

A brand can guarantee your profit. It is already basically monopolized in this industry, or a company with a sufficient market share. Generally, such companies are selected from the old brands. Everyone eats food. I am a human, and I don't know how to eat braised pork or steamed pork. This is a concept that has been circulating for thousands of years. Our ancestors are not outdated and love to eat it. A lot of new dishes are lost in a few days.

Our stock selection technique is that its product is better to have a culture of thousands of years, or something that everyone like for thousands of years. If it has not been eliminated for thousands of years, its certainty is very high. This is the brand that generates our baby's shares and giants, with a small investment.

There is also a good enterprise in the fierce market competition. I am the most afraid of competition. In general, I will be cautious and cautious when selecting this type of enterprise. A strong enterprise in the fierce market competition. You don't want to see that everyone in this industry is doing it, but it is already the leader or the second in this industry. This kind of strong enterprise is the one we need to intervene in. This type of competitive enterprise is generally not recommended. If you choose this type of enterprise, you must be very careful. This type of enterprise will bring you high profits, but it will also change. Therefore, we must seize the change in gross margin I just mentioned. I have bought this kind of enterprise for at least two or three years. Before we buy it, we can see that its gross profit rate will not drop and it has stabilized. In our industry, we can see that it is the industry leader. Do not select the product. Although its product is also a well-known brand, the price of its product is always reduced. We don't want to participate in a home appliance enterprise that we 've been talking about for so many years without seeing its price increase. This industry is no longer an old man, but an old man. If such an enterprise is not involved, such an enterprise will not work.

My views on Lenovo here. I think Lenovo is a company. I have read its financial indicators. I think this kind of enterprise must be downhill. I am already thinking about Lenovo. IBM Americans are not sure. Can you do it well? It may have a miracle, but according to the thinking of ordinary people, We judge that the most basic thing is to look at the general direction. If someone else does something bad, you should not think better than others, you are no smarter than others. For a competitive company, we see milk companies on the surface. Basically, the price of liquid milk will not be reduced. I invested in a milk company a few years ago. I won't invest in it. But since last year, I will buy a few milk companies and then Mengniu and Erie will come out. When you go to the mall to buy milk, other brands are slowly becoming marginalized. Unlike color TV, I can buy KONKA and TCL. The same is true for buying computers. You don't have to buy Lenovo. I have not studied the gross profit rate of such enterprises, but I know that the gross profit rate of such enterprises is declining, and its gross profit rate is not stable. In this case, we should not participate in such enterprises. In this industry, it does not have the right to speak.

There is also the choice of companies without competitors. In my opinion, if a company does not have any competitors, it is actually the most competitive. Maybe you go to this company to investigate, and their business leaders will not realize this. I went to an expressway a year ago. They earned more than yuan a year, but I talked to my boss and he said our company was not growing enough. The growth in a year is only 18-20%. I think 18-20% is not enough for you. He still needs to find a dark horse. I said, my boss, I have different opinions from you. Because I have run many companies, I know it is very hard to make money. Especially when there is business competition, it is even more unclear. You are still blessed. You still think your company is not the best company. I think you are the best company. You have made money through the road, and PE is a dozen times. I think you want to buy it. It is not sure of its own, good companies do not have competitors, It is exclusive. A company without competitors is the most competitive. Its competitiveness lies in its absence of competitors. To do this, we must first have a basic judgment, and the general direction should first be correct.