Successful product design: To understand the way of choice

Article Description: the choice of products.

Often someone says to me or I say to others:

So-and-So now extremely hot products do things I have thought of xx years ago, but because XX reason not made;

So-and-So now extremely hot products do things I have done xx years ago, but because the reason for XX did not succeed;

And then back through time and retreat to that moment, some of the scenes are as follows:

I did think of xx years ago or once achieved a certain core function of a product, but later because there are better ideas, and thus gave up the idea, no longer to continue to improve the function;

I did think of xx years ago or once implemented a product of a core function, but this function is only as I want to do all the functions of the product is a function, not the core business functions;

I did not think of xx years ago or once achieved a certain core function of a product, this function is also I want to do one of the core functions of products, but we want to "next a bigger game", this function is only a link in our great layout;

Of course, there are some other scenes, and the topic is not very related to the table.

Again through time and space back to the present, the above scenes are still recurring, so the success stories of others kept circulating in the rivers and lakes, but we always wandering in the edge of success.

In addition to the common strategic issues, management problems, executive power problems, luck problems and other reasons, the choice of products to a large extent affect the success of our products. We often just see opportunities and ideas and forget about our choices, the efforts that we make, and the consequences of our choices.

In fact, reviewing the course of a successful product, from product Strategy-> product Planning-> product Design-> product Development-> product operation each stage, each stage has the infinite temptation, the infinite opportunity, the infinite choice, may say each successful product story is all about the choice story. No great product is destined, no great product is not after countless adjustments to finally run to success, even the same great ideas, in the product life cycle at any one stage different trade-offs will eventually lead to different results. From this point of view, creativity is not important, the important thing is in the creative implementation of the trade-offs and the insistence on trade-offs.

The road to a successful product is just like a pilgrimage to India, where there may be a Chiba road to success or failure. No matter which way to choose, in this process there are thousands of fork junctions need to choose, there are thousands of temptations let us stop, there are thousands of suffering let us give up. But when we reach the end of success and look back to see the road, each time we choose the results of a path that belongs to our own success, this path of success is unique, only belong to ourselves. Because every choice is based on our wisdom at the time, the so-called success is only the legend of the later biography.

The reason for the choice of the way: "The so-called willing to have a house to have", basically the earth people know. In the face of other important choices, as outsiders, we are like philosophers to persuade others to say: Learn to do subtraction, learn to choose. But in our own time, we can never be detached from the simple trade-offs.

We are afraid of no profit model to do the useless, can not make a lot of money, we are afraid not to think clearly so always in the planning, always in the imagination and did not put into action, we believe that "simple is beautiful, simple is the strength" but also afraid of product features too single use, we are afraid of the product function is not perfect and then constantly polished and In the operation of Perfect.

There are many factors that affect our choice, and the core reason is that we lack the wisdom of choice. The wisdom here is not just the knowledge and ability we must have for our products, also not only refers to the industry trends at hand, the current user needs to understand the overall grasp of the global ease of control, more important is that we have a variety of external temptations, all kinds of fear and our inner infinite desire to control, deep insight into human nature. If the wisdom of choice is to be described in a more precise way, it can be explained by the "wisdom" of the Dharma. It has always been felt that jobs was different from his 1974 pilgrimage to India and his understanding of Zen.

The more we know about Dharma and Zen, the more I feel that every product manager should learn Zen so that we can learn to control our inner desires, learn to face the unknown in life, and understand the nature of human nature more profoundly. We often forget the control of our desires, often from a desire to another new desire, finally because we layout of the chess is too big, too big to beyond our ability range, big to finally we lost direction.

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