Taobao integration Ali mom-big Taobao strategy

September 4, Alibaba Group announced that the official launch of the "big Taobao strategy" the first step-Taobao and Ali's mother today to merge and develop together to create the world's largest e-commerce ecosystem.

Alibaba Group said that Taobao to seize the global e-commerce future development of great opportunities for online consumers to bring a better shopping experience. "Big Taobao strategy" will be based on Taobao beyond their own, through the "unconventional" development routes, to create a unique business model of the world, to achieve "ten years trading volume beyond Wal-Mart global trading volume" goal.

After 5 years of development, Taobao has become a 80 million users, daily turnover of 300 million yuan in Asia's largest integrated shopping site. Taobao traded 18.8 billion yuan in the first quarter of 2008, up 170% from a year earlier, according to Iris, which accounted for 79% of China's online shopping market and 84% of China's c2c market by the first quarter of 2008.

And Ali mother set up a year has also become one of the most rapid development of Alibaba Group, has gathered 400,000 sites daily 3 billion high-quality traffic, the daily coverage of the crowd has more than 80 million, daily average coverage of nearly 80% Internet users, has become China's largest network advertising trading platform.

This powerful alliance, will play two team's integration advantage, the most direct performance is, Ali mother currently covers 3 billion great quality flow will give Taobao currently millions of sellers to provide the most accurate, simple, efficient network promotion services, in the solution Taobao merchants to promote bottlenecks at the same time also bring them great business opportunities, To Taobao to bring a richer user base. At the same time, Taobao currently close to 300 million RMB daily turnover, combined with Ali mother, will further explore its flow value, to help millions of small webmaster survival and development. Moreover, the future more netizens will be through Ali mother this channel into Taobao, and Taobao will also for China's online shopping consumers to provide more peace of mind, shuxin, attentive service.

Taobao has now built a huge business ecosystem, including buyers, sellers, payments, logistics, finance, search systems, this open and completely free competition of the ecological circle has changed the traditional business way of doing business, but also change the vast number of consumer behavior patterns. Ali mother into Taobao, make up for the business of a gap in the ecological system-marketing, and Taobao system of these systems to form complementary roles, release the enterprise and individual users of the brand marketing needs, fully tap the potential of Internet carriers, to help businesses, small and medium-sized websites and consumers to achieve the overall benefit maximization. And in the next five years, with the four beliefs of "openness, sharing, responsibility and globalization" as the guideline, we will strive to push the retail industry from the industrial age to the internet era and make the network retail the mainstream retail mode.

Taobao also said today, Taobao will continue to support the opening of Taobao on the individual entrepreneurs, will also help in today's economic situation needs e-commerce to open up the market of small and medium-sized enterprises. The industry also evaluated that, with the full start of the strategy, Alibaba Group will assume more responsibility in the future, Taobao in China as the largest "marketing + sales" platform to further promote e-commerce in China, and through the vigorous development of network retailing, to solve entrepreneurship, employment problems, To help countless small and medium-sized enterprises and individual consumers better deal with the current macroeconomic depression situation, and then stimulate domestic social consumption. And the future of their own strategy and the Government advocated to stimulate the domestic demand planning more closely together.

It is noteworthy that the industry has been concerned about the profitability of Taobao, Alibaba Group announced the same day, in Taobao insist on free 5 years, only rely on advertising revenue, Taobao has achieved the monthly balance.