Twitter China, are you in another country?

A few days ago, copy to China's Twitter model, the Chinese Internet on the bustling work. From Fanfou, Jiwaide, Zuosa, Busy no, to Ma's Taotao,twitter model such as the spring breeze of the night, the blink of an thousand tree million Trees Li Hua opened, dyed red Internet forget half the sky. According to rumors, Blogbus and Sohu and so on are also following suit. Have support, have envy, have puzzled, have the night clap chest ...

One, Twitter's two keywords "boring", "What are you doing?" ”

(1) The boredom of information and the chat

The Twitter model of Fanfou, Jiwaide, Zuosa, Busy no, surging and so on, many experts and grassroots can sum up a keyword: "boring." The first meal is no, eyeful are some rambling rubbish information. This information is not related to too many people, there is no relationship between the information, there is a large part of the worthless, attract not to talk about the eyeball. "It's going to rain," said the man. "What is the use of such information to me, even if it is a message from one of my classmates, I do not feel much use." Unless the person is the one who is obsessed with you, or you have a head-peep. So Twitter is for many users. Yes: Come on, go again.

(2) Tell the people of the country what are you doing?

Another obvious feature of Twitter is what are you doing? You want to tell the people of the country what you're doing? How many of them are so boring? If so, you have to tell the people of the country. There are few opportunities to be seen. and see the person, also may not dare to interest your information. Unless you dare say, I'll blow up xx. See a lot of opportunities, but also at the same time by the public security organs see.

Second, Twitter is not useless

A lot of people are skeptical about Twitter apps, but they can't kill Twitter apps with a stick. such as surging, the application of Tencent, is a good supplement. Low cost, do not need to promote the big effort. What Twitter really does have to do is friend information. If a piece of information has a "buddy" attribute, the message is useful to the viewer. The value of information is that he has a "buddy" attribute. That is, having the emotional attributes. The perceptual attribute determines whether the information is useful. Similar to QQ. 99 We just use QQ, QQ is not universal. Some friends do not have QQ, so can not find. So, no one can talk to "see who online" to find someone to chat. But it's different now, with the computer, how many do not have an IM tool? Also Because of IM tools, QQ group, etc., so, too much interference information, too much information because not have emotional attributes or perceptual attributes too weak and become junk information.

So, say. Twitter is useful or not, and the key is emotional strength. If the user object is a chat rather than a boring person.

Third, the emotional intensity of Twitter applications

Emotional strength is important to Twitter. The impact is serious. Therefore, an up-and-comer Zuosa, in the mobile phone MMS do a good job, and the main line of friends. The application should also be to "emotional intensity" of the strength of the grasp. Let information have "friends" of the emotional attributes, so that information has value.

Iv. the value of attention to Twitter applications

The value of the Twitter model to the user is the value of the information to the user. In addition to the "Buddy" attribute. Information also has the value of "attention". For example, "News value". Especially grassroots news. The value of information that is provided by users around the news is no worse than the headline headlines of the big-newspaper TV. But in the news it's not so fun. Meal no Wang in the grassroots network to visit the time has declared no play news.

No news, but Twitter still has a good application in some vertical websites. For example Beibei guest new on-line "Beibei chit chat when". The theme is obvious "What's your baby's change today?" ”。 For parents who record their baby's upbringing, every message can be a concern. Every piece of information could resonate with them. "This summer, the most accomplished is to take the wife and small pillars of learning to swim." The ability to protect yourself is a sense of achievement. OOOOO Yes!!! " ...... Users see this information, immediately asked, baby Dora, you can learn to swim? What should you pay attention to in swimming? It was a chat. This information is a "concern". So it's valuable.

The Twitter model certainly has the development in the domestic, in unceasingly "localization", can obtain the development.